Companies that sell online products and services on the Internet should track their search engine rankings. Monitoring keyword performance and research reports can improve your business compared to other companies in the industry. You want to continually update applications for search engine optimization (SEO) as Google advances to develop search technology with new algorithms and advances in artificial intelligence. Let’s learn how to select the right tool for this.
It is critical to focus on the tool because there is no unusual way to publish your site on search results pages and rank it overnight. There are some practices, but those are not at least organic. Google AdWords is ready to accept money if you want to purchase paid advertising space. It will allow your website to show over Google search results but will mark your position as paid. To get a more valuable and reliable customer search site, you need a balanced and comprehensive SEO strategy.
How to choose your SEO toolkit?
As for the final choice of SEO tools to meet the needs of your business, the decision is based on the concept of the compelling framework. It is important to find tools that can combine SEO driven keywords, investigation functions and the most effective combination of analysis, recommendations, and other useful functions to understand the SEO. We have chosen top 3 game changer SEO tools for 2019.
It offers a free trial version for 14 days and can be upgraded to a paid member if you believe it is a valuable tool for your site. Many website and blog owners know what SEMrush can do for them and how the software is used by others to optimize their sites.
- Handle Traffic
Go to SEMrush and enter your domain name to get a general overview of traffic. It will help you to handle organic and paid traffic. It will also show you how to manage the traffic you are looking for. You can directly see if the traffic is increasing or decreasing of your site. In addition, you can monitor how well your blog is ranking by SEMrush?
The full report created in SEMrush can be downloaded in PDF format. You can easily change the date to see how your site progresses over time, for example in the last two years or the last thirty days.
- Audit Competitors
Honestly, there would be millions of blogs similar to yours. It is best to specify your competition and make sure your website traffic continues to grow like your competitors. SEMrush has the strong feature to see competitor’s keywords for which they get traffic for their blog. You can easily decide whether to select the same keywords to develop your content or not. Understanding your competitors and how they are marketing can make you more successful in the long run. If your competitors receive traffic, don’t you want to use same keywords in your own blog?
- Monetize Blog
A standard way to earn money online is by monetizing your blog with ads. Many website owners pay a great deal for traffic, i.e. Google Adwords. It becomes expensive when you want to drive traffic for free. So find a company that can display ads directly on your site or makes money by subscribing to an affiliate program. Look at all the keywords that are valuable, and use these keywords to find the companies that can pay for advertising.
- Keep Record
Another important feature of SEMrush is that it makes it easy to keep track of current and previous reports. You can see different trends in all areas of your blog. Many bloggers who do not use SEMrush cannot remember which keywords work for organic traffic.
- Find Competitors
One of Spyfu’s best things is how easy you can find new competitors. Staying at the top of the SERP isn’t a simple task. It requires skill and dedication. SEO experts do not ignore the arrival of new competitors while beginners do. However, Spyfu is here to perform this useful task. Weekly searches are more than enough to know about new competitors. When new competitors appear it immediately notify you.
- Kombat Feature
Honestly, regardless of how hard you endeavor to stay in the best positioning, sometimes you can miss new keyword opportunities. Your competitors perhaps recognize the trend ahead of you. Or possibly, you haven’t read the news for a week and missed the opportunity to tell a big story on the blog. The Kombat feature is very valuable in this case.
Just open the Kombat and enter your domain as the first of three. Next, add your two competitors and check the “Weakness” section. See everything that is worth pursuing. Look carefully at the terms of these keywords and see what your competitors have. Did they build links with those keywords? Are keywords clearly placed on your website?
- Get Updated Keywords
It’s a well-known fact that SEO is a dynamic industry. Not only because Google keeps updating its algorithms, but also because search trends can change significantly without much warning. Sometimes we will do our homework and create content that aims to provide some popular search terms. Probably a few months later, we’ll find out these keywords are not working and we are getting no clicks.
This may be for the following reasons:
- Popular Interest Loss
- New words for the same topic
- Misunderstanding user’s intent
By looking at the keyword groups on our website and the pages we currently rank, we can identify a number of articles that need to be reorganized. Keep your eyes on pages that are ranked well but don’t get clicks. Quickly looking at the Keyword Summary page gives you a good picture of what you might miss. You can also look closely and see the content of your site, and can get unexpected benefits. Find keywords that you might not think of (or are considered too big), but you can get a ranking on search engines.
On-page SEO is a primary factor in ranking on search engines. On-page SEO defines the health of your website including multiple parameters that can affect the ranking of your webpages somehow. Search engines like Google and Bling prefer to rank webpages on the first page that are error free. Online SEO checker goes deep inside and analyzes your entire website.
Following are the parameters that are checked by this tool and generates the report based on issues found.
As discussed earlier, good on-page SEO guarantees faster ranking and indexing on Google. It runs tests on fundamental factors like page title, meta description, and meta keywords. Giving you the result of page title length and meta description length and inform you either need to increase or decrease it.
Just like descriptive SEO, image SEO is also a reason for improving your page rank. Google does not only crawls text it also crawls images. Alt tags help search engines to find images similar to your content on a website.
Effect of broken links on SEO is an ongoing debate. For sure, one or two broken links do not harm SEO of a website but affects in some other way. Anyhow, it’s important to know the ratio of broken links on your webpages. Website SEO checker scans all the links and generates a report based on broken links.
Unlike broken links, the density of keywords is a known fact for first-page ranking in the SEO world. Certain conditions are required to follow when you are writing content and setting keywords density at a specific level is one of them.
SEO Friendly URLs
Ever wondered URLs that you share are SEO friendly or not? This tool can check links for you. For example, www.xyz.com/home is a friendly URL. On the other hand, www.xyz.com/&^!856#ghjluy is not easy to remember.
Cascading Style Sheets are files that are responsible for onscreen presentation of your website. Inline CSS test enables you to know how many inline CSS styles you are using in a website theme.
A small iconic image can change entire perspective of a user for your website. Favicons ensure trust and leave the impact of professionalism on a customer. Web analyzer report involves the status of favicon on your site.
A tiny file can do a lot of wonders for your SEO. Robots.txt file helps Google robots to crawl webpages of a website and dictates which of the page need to be indexed and which one not.