A racist tirade in which a South African man films himself with his pride on a Greek beach where no black person is in sight, has shaken his family business.
In the video Adam Catzavelos gives a weather report with the addition of "great sea and no k * ff * r in sight".
He has since been fired from the family business, St George's Fine Foods, and one of the company's customers has already decided to look for another supplier.
"We had a conference call and we immediately distanced ourselves from St George's," Butcher Boys director Derryck Myers told News24.
"We do not support what Adam did," he added.
Consequences for business
Myers said that the Butcher Boys company provided a critical sauce and that stopping the supply could result in 150 employees.
"They provide us with a product that is specifically made for Butcher Boys and without that product we would put a lot of people out of work."
But he said that a shareholders meeting decided that Butcher Boys would buy the product elsewhere.
Myers said he has no tolerance for racism, but added that he did not know Adam Catzavelos.
"I never treated Adam in my life, I only treated the father, George."
Myers said that Butcher Boys wanted to protect his reputation. "His father is a sick man and this pressure does not help, I'm worried about him [George] and I'm worried about our case, "Myers added.
READ: Twitter anger about the use of k-word by racist vacationers
Another customer of the company was also startled from the video.
"I completely disgust and condemn his actions, I could not believe what he was doing," said Dragan Krunic, director of the Rib Zone, to News24 on Wednesday.
When asked whether the video Catzavelos has made will affect his business relationship with St George's Fine Foods, Krunic said: "I think so – you have to talk to his brother, of course. every delivery.
"I spoke with Nick and he told me because I did
did not know what he did [Adam] did. "
In a statement on Wednesday morning, the family said that Adam was fired from the company.
"Adam Catzavelos has been immediately released from the family business, St George's Fine Foods, and his minority stake will be settled as soon as practically possible", read the short statement published at EWN.
Several calls to St George's Fine Foods did not take place on Wednesday, but the consequences were even influenced by Nike South Africa. It is claimed that the wife of Catzavelos works for the sports brand.
"Nike is against discrimination and has a long-term commitment to diversity, inclusion and respect We believe in the power of human potential in everyone – of every race, religion, nationality, gender and sexual orientation We can also confirm that Adam Catzavelos is not an employee from Nike, & # 39 ;, the company said in a statement.
– Jacaranda News (@JacaNews) August 22, 2018
This is Adam Catzavelos, husband of Kelly Catzavelos, the Merchandising director at Nike. pic.twitter.com/9Anv0XLU2N
– Is not Barry Roux? (@AdvBarryRoux) August 21, 2018
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