Although, the percentages are not yet known, because of what was observed and what was said by some traders; In Formosa there was a slight upturn in sales in the toy category.
Retail sales for children's day-care centers in SME stores ended with a decrease of 3.3% compared to the same date last year, measured in quantities, in line with the general consumption trend.
There was a lot of moderation in the purchases and most of the sales were made on Friday afternoon, with the exception of the Toy category, where Thursday was the Night of the Toy Stores, which achieved a good start of the date.
Of the nine large establishments that are part of the basket with sale for children's day, they are all sold less than in 2017, except in the category Toys where the demand grew by 1%. Promotions and campaigns carried out in this area were very important to boost consumption.
"The basket with toys, the Night of the Toy Shops and in the case of CABA was the promotion of 50% off during Thursday with the Bank City card very useful to support the sale", stated Matías Furió, chairman of the room Argentina from the toy industry (CAIJ). Although the proposal was extended to the entire country, in the specific case of the city of Buenos Aires, it had a major impact and helped the office grow by 1.5% compared to the previous day of children.
The average ticket was placed this year at $ 655, 19% above 2017, and realized that families turned to gifts of lower value. A shift to less important sales was noted in all areas.
The long weekend in one way or another detracted from the sale of goods, because many families are committed to making a small gift and sharing an afternoon in movies, theater, lunch or games with their children.
A balance has been made to adjust the budget and, in addition to meeting the date, to travel.
22.6% of the companies consulted had sales increases compared to Children & # 39; s Day 2017, 61% withdrew and at 16.4% this remained unchanged.
According to a survey conducted by the Focus Market consultancy for CAME among 5,599 people, 43% of the activities were carried out in open-pit or neighborhood stores, while 17% was made online, 15% in supermarkets and 25% in supermarkets. groceries.
Retail sales decreased 3.3% on Children's Day 2018 compared to the same date in 2017. With the exception of toy stores, the rest of the items with losses were closed.
In & # 39; Jugueterías & # 39 ;, which explains 28% of the consumption of the date, sales grew by 1%. Helped the night of the toy stores and the number of promotions launched this week. There were discounts on purchases with debit, cash and interest-free installments with credit cards from all banks.
Options such as 3×2, 50% discount in the second device or between 15% and 20% discount in selected products have been added. In addition, billboards and joint advertisements were launched through the commercial rooms of the cities in the interior, which greatly benefited trade. For family members who were looking for affordable products, they could get cars from $ 39, PVC balls for $ 69, set mass from $ 89, blocks from 24 to 36 units from $ 100, baby & # 39; s from $ 250, traditional board games from $ 200 or football balls leather look from $ 200.
In & # 39; Electronic products, technology and small appliances & # 39 ;, which express 8.5% of consumption, sales volume decreased by 4% compared to the same date in 2017. Small powerful speakers, drones with camera & # 39; s and bit of what small devices are.
As explained by Martin Carvajal, of the Argentine federation of trade in household appliances and related products, sales were lower than last year, because people are no longer concentrated in this area for the children's day. Products such as televisions, shavers or hair straighteners were very rare in the 2018 basket.
In & # 39; Apparel & Footwear & # 39 ;, which revealed 21.5% of shipping for Children & # 39; s Day, demand fell by 5.7%, despite the number of promotions launched to boost consumption .
There were shops that raffled a bicycle among all buyers, or trips for two people. Others made 2×1, in addition to combo & # 39; s, arrangements and discounts with cards, money or parts without interest. The sale of this bouquet was very quiet. Families looked for prices, bought a lot on informal fairs and leaned towards low-value products or generous discounts. Nevertheless, the output was low.
For the border cities the date did not stop to not compete with neighboring countries. But a larger impact was expected. In & # 39; Mobile phones, computers and accessories & # 39 ;, which describe 9% of consumption, sales decreased by 3.4% (in quantities). There were promotions, interest-free installments, new products that were promoted in the market, but fewer were sold.