LinkedIn used 18 million e-mail addresses to attract more users via Facebook ads
argentina November 26, 2018ARGENTINA, SCITECHComments Off on LinkedIn used 18 million e-mail addresses to attract more users via Facebook ads
The Irish Data Protection Commission has released this information via a report, part of an investigation on LinkedIn.
LinkedIn may not look attractive from all existing social networks. It is understandable because it is aimed at the professional field; In his desire to attract more users, however, the platform would have acquired an unethical strategy because, according to one report, it violated the privacy of 18 million e-mail accounts that were used to promote advertising. on Facebook
As reported by TechCrunch, the Irish Data Protection Commission (DPC) filed a report last Friday in which LinkedIn is accused of not complying with the General Data Protection Regulation (GDPR) in a bid to add more users to its base, which approximately 600 million.
The investigation into the DPC against LinkedIn goes back to 2017, following the complaint of a user who questioned the practices of the site to attract new users to their ranks. In fact, the social network has admitted that its offices in the United States have effectively obtained the 18 million e-mail addresses of non-members in a way that was not transparent, to advertise them via Facebook.
"The complaint was resolved amicably." With LinkedIn, a series of direct actions were implemented to stop the processing of user data for the purposes that led to the complaint, "the DPC told TechCrunch.
The research did not stop at this point, as the DPC decided to conduct a more thorough audit, in which they discovered that LinkedIn was developing new networks of professional connections that would help users overcome the obstacle to building them from scratch, one of the biggest problems for people in social networks. This has of course led to the use of the private data of the members.
Denis Kelleher, the Company's Privacy Leader in Europe, the Middle East and Africa (EMEA), said for his part that the company he represents feels sorry for these actions and that they have worked closely with the DPC during the solution. of the complaint.
"We have taken the right steps and we have improved the way we work to ensure that this does not happen again.During the audit, we also identified an additional area where we could improve the privacy of data for non-members, and as a result, we voluntarily changed our practices, "noted Kelleher.
Because this case took place before the implementation of the GDPR, the DPC commissioned LinkedIn via its subsidiary in Ireland the processing of data prior to the trial and eliminating them together in connection with processing by May 25, 2018, date on which GDPR came into effect.