Aldi and Bunnings revealed as the most trusted brands in Australia according to Roy Morgan's study



Discount supermarket Aldi has been voted Australia's most trusted brand for the second time in a row, according to Roy Morgan's Net Trust Score Survey.

Behind Aldi came warehouse vendor Bunnings, followed by Qantas and then the ABC.

Aldi, Bunnings and Qantas have remained in the top five of all Roy Morgan Net Trust Surveys since 2017. The first survey was held in October 2017, the second in January 2018, a third in February, a fourth in April and the most recent in July.

Meanwhile, the ABC succeeded in jumping three places from the seventh place in the last survey in April.

For the banks, Bendigo Bank was the only brand for financial services that ended up in the top 10.

Michele Levine, CEO at Roy Morgan, noted that AMP was less confident after the revelations that emerged during the Royal Commission.

"The banks were already deeply distrusted, so all material impact on their market value is down, but AMP has never been so distrusted.

"Seventeen years ago, AMP shares were worth more than $ 14. Today they are worth less than $ 3.50, which is a decrease of 72%.

"AMP's sky-high mistrust has cost its own brand billions of dollars, and financial analysts have swept more than $ 4 billion from the value of the company as a direct result of revelations at the Royal Commission."

For other industrial sectors, HCF is the most trusted private health insurer, netball is the most trusted sport, the ABC is the most trusted media brand and SBS is the most trusted commercial media brand.


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