Netflix Inc. has tested promotional video's that play between episodes of shows and subscribers are not happy.
Complaints about the ads started late last week. Website Cord Cutters News was the first to report on them after they had removed a thread on Reddit since then, where a user complained about having to look for an ad for "Better Call Saul" that could not be skipped.
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told MarketWatch that the company only tested the promotional videos, and subscribers could even skip the ads if they wished.
"In this particular case, we test whether the emergence of recommendations between episodes helps members to discover stories they will enjoy faster.It is important to note that a member is able to video example if they are not interested, "the spokesman added.
Netflix users affected by the test have complained to Twitter last weekend to complain.
Hey @netflix placing ads for your other programs & # 39; s between episode of something that I argue view what makes Netflix good. It ensures that I want to switch to other services. Please stop.
– Adam Cullen (@Fictonia) August 17, 2018
tbh I already pay for Netflix, why the ads ?????
– 💓💜💙 # 1 Dot-fan 🖤🐘⚪️💜 (@ madzie121) 18 August 2018
.@netflix let it stop! Make the ads stop after a show that I am watching !!!
– Frank Remley (@FrankRemley) August 17, 2018
Those who were not directly affected threatened to leave the subscription service if the company permanently included promotional videos on its streaming platform.
Hey Netflix, if your ads are running, I can guarantee that I will cancel my subscription.
– Bardoooo (@bardowu) August 19, 2018
I'll be one of millions to say it. If you enter ads for your service that we pay for, I will cancel my subscription that I have had for years and I will go somewhere else. @netflix #netflixads #subscriptioncancellation
– iGameOver (@ quantumstate12) August 20, 2018
I love @netflix and have had it for a number of years! But if they even do ads that I can skip, I will cancel my account.
– Hilary Jenkins (@cookiedemander) 18 August 2018
Netflix, which has more than 100 million subscribers, told investors in the announcement of January earnings that the company would increase its marketing spend. "Our Holy Grail dream is that the service was so good at promoting the new content in such relevant ways that we did not have to spend it externally," said Chief Executive Reed Hastings during the revenue video.
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Testing and experimenting makes up a large part of this. "We use experiments and tests to get as much information about the company as possible," said Chief Product Officer Gregory Peters at the time.
In 2016, Netflix will test short video previews that would be played when users hovered over the title of a show, which later became a permanent feature. The company carries out hundreds of tests every year, but most of them are not rolled into the service.
Users can opt out of Netflix testing by going to netflix.com/donottest.