Netflix test ads between episodes and users are not happy



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Netflix Inc. has tested promotional video's that play between episodes of shows and subscribers are not happy.

Complaints about the ads started late last week. Website Cord Cutters News was the first to report on them after they had removed a thread on Reddit since then, where a user complained about having to look for an ad for "Better Call Saul" that could not be skipped.

Netflix

NFLX, + 3.84%

told MarketWatch that the company only tested the promotional videos, and subscribers could even skip the ads if they wished.

"In this particular case, we test whether the emergence of recommendations between episodes helps members to discover stories they will enjoy faster.It is important to note that a member is able to video example if they are not interested, "the spokesman added.

Netflix users affected by the test have complained to Twitter last weekend to complain.

Those who were not directly affected threatened to leave the subscription service if the company permanently included promotional videos on its streaming platform.

Netflix, which has more than 100 million subscribers, told investors in the announcement of January earnings that the company would increase its marketing spend. "Our Holy Grail dream is that the service was so good at promoting the new content in such relevant ways that we did not have to spend it externally," said Chief Executive Reed Hastings during the revenue video.

Read: Netflix CFO is leaving, but we are not worried, says analyst

Read also: Too many shows? Netflix exec says it can bring quality and quantity into balance.

Testing and experimenting makes up a large part of this. "We use experiments and tests to get as much information about the company as possible," said Chief Product Officer Gregory Peters at the time.

In 2016, Netflix will test short video previews that would be played when users hovered over the title of a show, which later became a permanent feature. The company carries out hundreds of tests every year, but most of them are not rolled into the service.

Users can opt out of Netflix testing by going to netflix.com/donottest.


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Netflix test ads between episodes and users are not happy



Getty Images

Netflix Inc. has tested promotional video's that play between episodes of shows and subscribers are not happy.

Complaints about the ads started late last week. Website Cord Cutters News was the first to report on them after they had removed a thread on Reddit since then, where a user complained about having to look for an ad for "Better Call Saul" that could not be skipped.

Netflix

NFLX, + 3.95%

told MarketWatch that the company only tested the promotional videos, and subscribers could even skip the ads if they wished.

"In this particular case, we test whether the emergence of recommendations between episodes helps members to discover stories they will enjoy faster.It is important to note that a member is able to video example if they are not interested, "the spokesman added.

Netflix users affected by the test have complained to Twitter last weekend to complain.

Those who were not directly affected threatened to leave the subscription service if the company permanently included promotional videos on its streaming platform.

Netflix, which has more than 100 million subscribers, told investors in the announcement of January earnings that the company would increase its marketing spend. "Our Holy Grail dream is that the service was so good at promoting the new content in such relevant ways that we did not have to spend it externally," said Chief Executive Reed Hastings during the revenue video.

Read: Netflix CFO is leaving, but we are not worried, says analyst

Read also: Too many shows? Netflix exec says it can bring quality and quantity into balance.

Testing and experimenting makes up a large part of this. "We use experiments and tests to get as much information about the company as possible," said Chief Product Officer Gregory Peters at the time.

In 2016, Netflix will test short video previews that would be played when users hovered over the title of a show, which later became a permanent feature. The company carries out hundreds of tests every year, but most of them are not rolled into the service.

Users can opt out of Netflix testing by going to netflix.com/donottest.


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