THE future of mobile technology promises to connect us like never before and gives you more information than you know what to do with it.
But there is a big demand for companies like Telstra to deliver: what is the business case?
It is not that we will pay twice as much for more data and higher speeds. So how do telco & # 39; s like Telstra make money?
A large part of the answer is the much hyped but young world known as the internet of things (IoT), which basically includes an extensive network of connected devices and which is predicted to take off when 5G circulates in the coming years.
It has been described as the next industrial revolution and is counted to be worth tens of billions of dollars for the Australian economy in the next decade.
But to get there, part of the challenge for network providers is to develop products that consumers want to pay for – and today Telstra has unveiled one of its first attempts at the consumer market.
In the coming months, the telco will launch three new tracking and monitoring products designed to enable Telstra customers to monitor the location of their valuable assets such as their wallet, pet, toolbox or car.
Combined with the Telstra 24×7 app, users can link a small device to their precious assets and receive updates about their last known location, monitor movements or receive alerts when entering or leaving a certain geographic zone.
The three devices escalate in size, price and network capacity.
There's a lightweight Bluetooth tag for things like keys and wallets, a rechargeable Wi-Fi tag that's perfect for your pet's collar or your laptop bag. And early next year, the company will introduce a premium LTE tag designed for high-value assets such as vehicles and machines.
"Our 4G network can connect everything with everything," says Channa Seneviratne, executive director of Telstra Network & Infrastructure Engineering.
Although there are already comparable products on the market, Telstra wants to use the immense scale of its network to offer a large number of tracking and monitoring solutions for consumers and small businesses.
"They actually use three types of access technology: Bluetooth, our Wi-Fi access network and thirdly the Cat M1 IoT network" recently launched by Telstra, Seneviratne said.
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The first product is a simple Bluetooth tag that can give users a last known location. It depends on mobile Telstra customers who log into the company's app with the Bluetooth locator community to anonymously recognize pings from the gadget to triangulate the position.
The battery lasts about a year and is very cheaply replaced. Just like similar & # 39; find keys & # 39; products, call the device when you call it.
The more suitable device with Wi-Fi function is something you might want to put on your dog. It offers a much more extensive tracking system and uses Telstra's fleet and more than a million Wi-Fi hotspots across the country to track the location of the gadget.
The battery lasts about four to six weeks (depending on how much the device moves) and is rechargeable.
The third is virtually the same, but is supported by the company's mobile network, enabling real-time tracking. It also comes with a safer mounting mechanism that is harder to remove.
The gadgets, however, will not be exactly accurate, with Telstra saying that they offer accuracy up to 30 meters radius.
Telstra will not yet say how much these products will cost, but they will be introduced later this year as a subscription-based service available to postpaid mobile customers.
They are designed to provide customers with more peace of mind when it comes to their valued possessions and Telstra hopes that it can fill gaps in the location selection market.
In the emerging world of IoT, it is the first step in customers who connect their favorite things to the Telstra network.
Telstra also collaborates with industry and industry to develop product tracking systems for supply chains.
"We believe the category is ready to scale," said Michele Garra, head of Telstra's Innovation and Strategy for journalists in Sydney.
In a statement, she said: "We have already implemented the most advanced IoT technology on our mobile network, we are now focused on leveraging IoT technology to introduce services that make customers' connected lives easier."