Jamie Oliver accused of cultural appropriation for & # 39; pull & # 39; rice product



CELEBRITY chef Jamie Oliver has been accused of cultural appropriation following the launch of his new "spicy jerk rice" product.

The whole grain rice product contains chili, eggplant and beans, but it is the "jerk" description that has set people on fire.

Traditional Jamaican acorn usually refers to a kind of marinade for different types of meat, with the jerky herb that mainly consists of allspice and Scotch bonnet pepper.

People were quick to point out that this dish did not really fit into that description and none of the ingredients of the most important acorns was even mentioned on the product.

British MEP Dawn Butler took Twitter and accused Mr. Oliver of using the term to stimulate his sales.

"Jamie Oliver, I just wonder, do you know what Jamaican bastard really is? It's not a word you've done before to sell your products," she wrote.

"This appropriation of Jamaica must stop."

There were many people who agreed with Mrs. Butler and called the famous chef for the use of the word & acorn & # 39; to make the product more attractive, despite the fact that it does not contain any of the typical ingredients to which the word relates.

"I was about to sit down with my desk about this tweet from Dawn Butler because most of the cultural appropriation is brouhahas nonsense," wrote one person.

"Then I saw this description of Jamie Oliver & # 39; Jerk & Rice, on which planet can garlic, ginger and jalapenos be described as & # 39; acorn & # 39; ? "

Another Twitter user suggested that there were a number of dishes that "only had to be left behind and enjoyed how they should be made" instead of turning them into something else.

One person wrote: "There is no such thing as" oak rice. "Jamie Oliver has put it on his product / recipe to make money, which is appropriation of culture. & # 39;

However, there were many social media users who did not agree with this sentiment and pointed out that food products inspired by different cultures are not something new.

"Have you ever had shrimp shrimp chips? You know there is not really a bunch of shrimp in a pack of shrimp cocktail, right? Chill out," one person said.

"I'd better stop making my great moussaka and lasagna and bean burgers before the offendatrons find out," wrote another person.

One person added: "This is one of the most ridiculous tweets of an MP I have ever read.

Since when is a national dish & # 39; holy? Because some people have so much fun in it to be an act of being furious. & # 39;

This is not the first time that Mr. Oliver caused controversy in making a cultural dish. In 2014 he received a fierce reaction from West Africans after he had placed a Jollof recipe on his website.

He was struck by the use of cherry tomatoes on the vine, because traditional Jollof rice is made with mixed tomatoes, onions and peppers.

The controversy was called "Jollofgate".


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