A New York father and cancer survivor is looking for a new kidney at the crossroads of the world – using a sky-high billboard paid for by a generous friend.
"My name is Marc, I need a kidney, you can help!" Says the billboard on Times Square in Manhattan.
The huge ad – those above those for popular Broadway shows like Kinky boots – contains a photo of Marc Weiner, a 53-year-old TV news manager from Long Island, New York.
In 2015, Mr. Weiner was diagnosed with "aggressive" bladder cancer that spread to his kidneys, according to his website, helpmarcfindakidney.com
Doctors removed his bladder and both kidneys to fight the disease and forced him to undergo "debilitating dialysis every week, every week," he wrote.
Now he hopes that a good-hearted donor will give him a kidney – and inject a new life.
"Receiving a kidney transplant would put my life on a positive path," he wrote. "I would be healthy, could resume my work and activities, I could spend more time with family and friends."
He added: "The most important thing is that I can live longer, since dialysis has a huge impact on my body."
The ad is displayed every 20 minutes for about 20 seconds – enough to attract the attention of tourists, who called it a good idea.
"If you want people to read it, Times Square is the place to say it," says Chris Barnett, who was visiting from Hawaii.
Mr. Weiner, who has a wife and a 12-year-old daughter, did not immediately return a request for comment.
This article first appeared on the New York Post and was re-published here with permission.
Originally published as Man buys billboard to seek new kidney