DHL wants to stir up Swiss online trade and attacks the post office



The subsidiary of Deutsche Post has set up a new Swiss company for this purpose, writes it SonntagszeitungFrom mid-September, DHL wants to deliver all private addresses in the country. DHL wants to shake up online trade and undermines mail with their new offers. Until now, DHL has mainly limited itself to the delivery of shipments from abroad to Switzerland. It also wants to make the market share of the Swiss market leader Post more controversial.

"We offer our customers a cost advantage over their competitors with comparable performance," says Günter Birnstingl, head of the Swiss company, the newspaper. In the agglomerations DHL wants to offer the delivery on Saturday and up to 20 hours without surcharge.

The new price competition pleased the mail order companies

This should be a pleasure, especially for mail order companies, because the Post charges them extra for this service, which they have often passed on to customers. According to DHL, shipping packages for private must be cheaper in several cases. Although the mail order companies are satisfied with the services of the post office, any cost reduction occurs in the fight against foreign giants such as Amazon, Zalando or AliExpress. Patrick Kessler, chairman of the Swiss mail order trade association, has long argued for an additional relevant parcel delivery service, which will speed up competition in Switzerland Sonntagszeitung,

Parcel delivery in Switzerland is dominated by Swiss Post. Eight of the ten packages are delivered by the yellow giant. Last year it was 130 million units. Unlike other companies, parcel delivery is a bright spot and extremely lucrative thanks to the thriving online trade.

Swiss are patriotic while shopping

There are good reasons why DHL is entering the Swiss market: online trading is not only becoming more important and popular, but is dominated by domestic suppliers in this country – despite strong foreign competition. Günter Birnstingl, head of DHL Parcel Switzerland, analyzes in an interview with the German newspaper: "The Swiss are much more patriotic in shopping than, for example, the Austrians or the Germans" Sonntagszeitung,

The market leader is by far the Migros subsidiary Digitec Galaxus, followed by Coop with Microspot.ch. That should change, Coop wants to catch up and plan an offensive, including a new logistics center. The signals are good that the Swiss providers can increase their market power and thus continue to stimulate the domestic parcel shipment. Birnstingl expects annual growth of Swiss online retail with a double digit range. (HAE)


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