According to media reports, Google is making a new attempt to open its own store. The internet company plans to rent an area of approximately 1,300 square meters in Chicago, reported the "Chicago Tribune" and "Crain & # 39; s Chicago Business", referring to informed individuals. Google's plans for a deal have been speculated several times, including a few years ago, one in New York was in preparation.
For competitors such as Apple or Microsoft, their own companies are an important part of their marketing strategy for devices and customer loyalty. Google recently expanded its hardware business with, among other things, a wider range of "home" speakers with the internal language assistant on board.