Hardly a week goes by without Amazon causing surprises. loud Bloomberg The e-commerce giant is currently planning a digital video recorder for the streaming era – again a big shock to the competition. The stock of TiVo falls by no less than five percent on Friday.
The video recorder connects to the FireTV boxes from Amazon and does not just have a recording function. The recorder also serves as a media server and can later stream the recorded content to any device.
Ecosystem continues to grow
Another device appears with the video recorder, making the ecosystem of Amazon even more convincing. Music, movies, books – Amazon offers an extensive media offer for the living room.
The big advantage: once the user subscribes to a service, chances are that subscribers will also subscribe to another service. Moreover, given the overlapping points, the abundance of the offer and the termination of Prime rebates is almost impossible. Analysts expect a customer loyalty percentage (percentage of customers in the customer base within a defined period) of more than 90 percent.
Expansion is worth it
More than 100 million Prime customers who open their pockets monthly and spend more than the average Amazon user on the platform. Tendency is rising. A top business model that is worth the effort to expand. Investors continue to invest in this positive trend.