Apple's decision to remove the 3.5 mm headphone jack from the iPhone 7 or iPhone 7 Plus was not well received by customers. However, Apple is always consistent when it comes to saying goodbye to old standards. Like the software company Ceros reports, the decision was a complete success, at least financially.
Adapters are a lucrative business
When designing his devices, Apple always tries to use as few different ports as possible – the simpler, the better. When Apple plugged the 3.5 mm headphone jack with the iPhone 7, millions of headphones could no longer be used with the iPhone in one fell swoop, there was no handy adapter that still served as a & # 39; emergency solution & # 39; acts. The MacBook and MackBook Pro did the same. Apple's decision to completely switch to MacBook USB-C requires an adapter for other types of connections. The importance of the intermediate plugs is now proven by a Ceros report.
Based on an analysis of the US retail chain, Best Buy Ceros shows that Apple's best-selling products (not just accessories) are actually adapters. Although Apple adds a 3.5 mm headphone jack to the iPhone, there is still a lot of demand for accessories. In the past two years, the adapter has been the most successful Apple product from Best Buy.
The AirPods have taken the place as the most popular single product from the second quarter of 2018, but the range of adapters remains the more lucrative business for Apple due to low production costs. If the company decides not to add a headphone adapter to the next generation iPhone, the sale of the 9-euro accessory is likely to continue. Incidentally, the iPhone is not on the top list of Best Buy because the seller stacks the sales of smartphones based on each mobile service provider.