Black Friday in covid time: instructions for use



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Despite the health restrictions that keep us from walking through the stores, the urge to do good business is there. Black Friday 2020, the biggest shopping day of the year, promises to be 100% digital.

If you’re used to shopping on the last Friday of November to find the best Black Friday deals, you can imagine this 2020 edition of “Black Friday” will look very different. Pandemic requires this 2020 edition of Black Friday to take place online in Belgium.

Extended version

As the name suggests, “Black Friday” traditionally takes place on a Friday following Thanksgiving in the United States. Over the years, we notice that this promotion period continues to expand: from “Black Week”, the entire week of the respective Friday, to “Cyber ​​Monday”, the following Monday, dedicated to in-line offers. In this period of pandemic, the 2020 edition is even more extensive. The giant Amazon, a retailer well established in Black Friday, has also started its promotions in October.

We must therefore expect many brands to offer enticing offers before and after D-Day, November 27. In addition, “Cyber ​​Monday” (Monday, November 30) could become increasingly successful given the health context.

Finally, when most brands play overtime, two trends emerge: either identical promotions offered over a long period of time, or the multiplication of one-off offers throughout the week (or even the month), at low prices but low costs . limited time.

Offers adapted to containment

While high-tech products still dominate Black Friday, other product categories should also be getting attractive discounts this year.

So we can expect to find more promotions on popular items during this period of incarceration: home work accessories, loungewear and cocooning, interior decoration, bicycles, fitness equipment, DIY tools …

Supermarkets are organized

While some supermarket shelves have been closed to avoid unfair competition with retailers, all of their products will remain available for delivery or through Clic & Collect. And of course on Black Friday there are supermarkets for multimedia, electronics, toys, etc.

A series of promotions has already been announced at Carrefour, Colruyt or Cora.

Arm yourself with patience

If you thought Black Friday would be cooler online instead of in stores, you might be wrong. You were used to crowded stores on Black Friday, so it probably will be online too. It will therefore be possible to wait before accessing certain virtual stores. For this year’s most anticipated products (see page 12), be careful they are out of stock. Even though most companies have made agreements (including hiring extra temporary workers), delivery times can be longer.

Many online retailers are expecting a rush on November 27, which is why many have announced their deals earlier than in other years. For the same reason, Amazon launched its “Buy in Advance for the Holidays … and Relax” campaign.

In short, whether it’s Black Friday shopping or the holidays, in 2020, the sooner the better!

But let’s take a look at the positive side: compare prices between different brands in a few clicks, read the opinions of internet users, collect promo codes galore, … so many tips to make sure you get your product at the best price . Online “Black Friday” does not only have disadvantages!


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