(September 12, 2018) Apple unveiled three new iPhones on Wednesday, including the largest and most expensive model, while the company is trying to expand the appeal of the product in a context of slowdown sales.
CEO Tim Cook showed the Apple XS, which has a larger screen than the iPhone X last year.
It costs about $ 1,000. A larger version is called the iPhone XS Max, which looks like the size of the iPhone 8 Plus, although the size of the screen is much larger.
It costs almost $ 1,100, at the head of last year's iPhone X, which at the time seemed like $ 1,000.
As with the iPhone X, the new phone has a screen that goes from edge to edge, an attempt to maximize the screen without making the phone too difficult.
The screen does not need a backlight, so the black looks really dark instead of just dark.
This even larger iPhone, which will be available on September 21, with orders opened the previous week, represents Apple's attempt to feed consumers' appetite for larger and larger screens, as they use smartphones to watch and video & # 39; s recording. wherever they are.
The iPhone X also removed the home button to make room for more screen features and introduced face recognition technology to unlock the device.
By making more expensive iPhones, Apple has been able to increase its profits despite the decreasing demand because people upgrade phones less often.
Apple has also introduced a cheaper iPhone, the iPhone XR. It has a traditional lower quality screen and an aluminum housing; it is physically smaller than the iPhone 8 Plus, but has a larger screen. It costs about $ 750 and will be released on October 26.
Apple also said that its next major update of its iOS operating system will take place next Tuesday, followed by a week later by a software update for Mac.
Apple has also announced updates that are pushing Apple Watch further into the field of medical devices.
It has a larger screen and a built-in heart sensor that, according to the company, can detect irregular heartbeat and perform an electrocardiogram. This latest feature has been approved by the US Food and Drug Administration, the company said.
These features will be available to US customers later this year, but Apple has not indicated when the market will be directed to the rest of the world.
Apple says the Apple Series 4 watch can also detect when someone will fall and see the difference between a trip and a fall. If it detects a fall and the user does not respond within a minute, he automatically calls for help.
This feature may be particularly interesting for seniors or people whose elderly parents are afraid of falling if no one is there to help them.
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