Firefox blocks tracking of ads in its browser

At Mozilla we do not really like privacy violations. Faced with the ubiquity of advertising devices on the web, American society decides to address the problem. The Firefox browser will by default block all types of tracking.

The Mozilla Foundation takes the bull by the horns, after blocking the ad steep in its iOS browser, it is the computer version that it takes over. The company has a policy of zero tolerance for tracking, the protection of the privacy of its users is at heart of Mozilla.

Firefox will gradually block cookies for ad targeting or other practices that work in this direction. Firefox will not turn into an anti-ad-fort, only monitoring is the target of this important decision. Moreover, it is left to everyone to share information with the various sites visited.

A healthier, more fluid browser

Besides the protection of privacy, it is also a performance gain that is intended. According to a study by Ghostery – an extension of Firefox that blocks ad fragments during navigation – more than half of the load time of a site is spent on loading trackers.

The device is currently being tested on Firefox Nightly, the browser for developers. If it works as expected, the tracking blocking is implemented in the next version of the browser scheduled for October, Firefox 63. Another test that is also running is site-to-site tracking. If this is conclusive, it will be included in Firefox 65.

Other barriers are still planned in Mozilla, the foundation will then attack tracking by identifying its computer and browser and using its device by a third party to undermine cryptocurrencies.

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