After an agreement between Mastercard and Alphabet, Google's parent company, the latter can follow us online shopping and evaluate the effectiveness of his ads.
As we know, Google is constantly developing new techniques to observe and record our behavior on the internet. This phenomenon has persisted since the founding of the famous search engine, not only to improve the quality of its service, but also to anticipate and optimize the profitability of its ads.
Google checks our purchases after an agreement with Mastercard
From a reliable source – also known as Bloomberg – we learn today that Alphabet is the parent company of Google, and MasterCard, have reached an agreement with which the former knows exactly what the volume and type of purchases that internet users have made on the internet.
This market, negotiated for a period of about four years, appears to have been signed without the knowledge of the users of the aforementioned payment card, who remained in the dark prior to this discovery. Note that the number of people involved is relatively large in the United States and yet this agreement was signed in the utmost secrecy. We have the right to ask ourselves: is there the same kind of secret agreement in Europe? The question is asked
An observation aimed at optimizing advertisements
This collaboration between Google and MasterCard, which has never been made public, is undoubtedly a formidable advantage for the company Mountain View, which can measure the exact impact of advertisements on real purchases. made.
The tool used is Store Sales Measurement, which, when a user clicks on an advertisement, observes whether the interested party has gone to the checkout within a month. The advertisements and the relevant advertisers are rewarded with a known bonus.
Google in turn sends a reassuring message: " We have developed a new encryption technology that prevents our partners from viewing your personal data. We do not have access to personal details of your credit and debit card and we do not share personal information with our business partners ".