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Bahia News / Searchlight / News / Record surpasses Globo in government investment with first quarter advertisements



Rede Record, the publisher of Bishop Edir Macedo, overtook Globo in connection with the receipt of government investment in advertising in the first three months of the Bolsonaro administration. The data was verified by means of a UOL survey, based on information from Secom (special secretariat for communication), a body linked to the Planalto.

With the promise during his campaign to reduce spending on government advertisements, Bolsonaro achieved 63% more investments in the area in the first three months of the government. The data compares with the same period in 2018. In other numbers, around 75.5 million have been spent so far compared to the R $ 44.5 million in the first three months of last year.

Among the expenses that make up the amount are the transfer of funds to communication companies in Brazil. UOL also made another comparison between the years 2017 and 2019 and concluded that there was a reversal of these transfers between Globo, Record and SBT.

Only in 2017 did Globo maintain the placement in 2018 as the vehicle that received the most from the government, around 5.93 million between January and March. Record followed by R $ 1,308 million and SBT, third, with R $ 1,321 million.

In 2019 under the Bolsonaro government, Record jumped in first place, in the same period, with R $ 10.3 million, an increase of 659%. SBT also jumped one place and became second with R $ 7.3 million. Globo went from first to third, with a budget of R $ 7.07 million. It is worth remembering that Edir Macedo, owner of Record, already announced his support for the then candidate Jair Bolsonaro in the 2018 presidential race before the first round.

Asked by the portal, the adviser representing the president stated that the figures presented in the survey for the first quarter of 2019 relate to contracts set up by former President Michel Temer.

"First, it needs to be clarified that the values ​​stated by the journalist refer to the payments for the advertising campaigns that were authorized and executed in previous years and therefore not related to the planned investments for advertising in 2019," they said.

UOL also tried to contact Record and SBT to clarify the increase in fund transfers, but until then none of the broadcasters responded to the portal's questions.


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