General manager of the fashion department talks about the news that is & # 39; imported & # 39; to the Brazilian version of the site. The company follows the growth of e-commerce in the country
August 22, 2018, 09.39 hrs
On Wednesday Amazon opened two new stores on its website. Now the retail giant will offer its customers products from Brazilian and international brands that will offer clothing, accessories and sporting goods. The 350,000 new goods will be added to the existing 15 million items offered on the company's national portal. Since October last year, the company has offered market users Brazilian marketplaces – the type of e-commerce portal where other retailers can offer their items – from electronic products and home and kitchen.
The innovation is in fact an extension of projects that have already been consolidated in North America, Mexico and Japan. Now the seller entering the market on the Brazil page can also commercialize on the websites of the United States, Mexico and Canada. Since more than 50% of all Amazon sales in 2017 are the result of such sales, the retailer's investment in this segment is very consistent.
This bet comes at a flourishing time of online business in Brazil. At the start of 2018, e-commerce would have increased by 15% by the end of the year, which would mean an increase compared to the previous year. Between May 2017 and 2018, progress in this area was 12.5%. This increase is due in large part to the popularization of smartphones and technological devices in general. With more access to virtual stores, this way of shopping is more common.
In addition, the interest of a large part of the population to buy clothing and accessories specifically via the Internet is also increasing: a study from 2015 revealed that 32% of women's demand for e-commerce sites is related to fashion items. It is therefore easy to understand the interests of the American company when investing in the Brazilian market.
As Amazon enters a flourishing market, the next question becomes clear: how can you enter a niche where there are already so many pages in Brazil, such as Netshoes, Walmart and Lojas Americanas?
According to the general manager of Amazon Moda for the country, Otávio Alves, the biggest difference between the company's new sites is the "A to Z Guarantee" that the company offers. This means that all customers who have problems during transactions receive support from the company, Amazon itself, to resolve the situation and they can be reimbursed. The question is whether this function is sufficient for the Brazilian to change his shopping habits and to look for other portals when choosing a new outfit.
In any case, it is almost certain that the novelty of the American giant will reorganize the universe of e-commerce in the country and require its competitors to reconsider their strategies. After all, it is not easy to compete with a company whose owner is the richest man in modern history.