Google launches a special page dedicated to polls about the elections in Brazil on Thursday (13). Linked to Google Trends, a part of the site that refers to the largest search trends of users, the area is a data and graphics center that provides information about Brazilians' interest in candidates and politics.
"How can I invalidate my voice?" is the most sought-after electoral question in the last seven days. The other four issues that matter in the search engine are: "How to justify the vote?", "What happens if I do not vote?", "Who do I vote for in 2018?" and "What is democracy?".
With the tool it is possible to identify the presidential candidates that generate the most interest in each region, state and city of the country, the priority political issues for the population, the evolution of the search for political issues in the past decade and how users relate the presidential relations to certain themes. The page also provides real-time information during television debates.
In all regions of Brazil, Jair Bolsonaro (PSL) is the most wanted candidate in Google, with 86%. It should be noted that this is not synonymous with the intention to vote, because the investigation reached a peak on 6 September, the day that it was the victim of an attack.
Ciro Gomes (PDT) is the second candidate of relevance on the site, with 5%, followed by Fernando Haddad (PT), with 3%.
"It is clear that those who are more exposed to the media generate more interest from people searching, but it is a very lively area that is changing at all times," says Marco Túlio Pires of Google News.
Other points that Google Trends raises are the interest of each candidate in a particular state: in Ceará there is a dominating search for Ciro Gomes, while in Paraná, by Alvaro Dias (Podemos). In examining elections, Brazilians are more interested in health and education, issues followed by jobs, taxes and crime.
People in the north and northeast are looking for education, while in the Midwest, South and Southeast they are looking for the term health. The Federal District, Paraiba, Sergipe, Piauí and Roraima are places where people use the tool proportionally to inform themselves about the elections.
Pires explains that this part of Google is similar to the old yellow pages of the phone book, a collector of information in different categories.
"In social networks people sort their profiles, set up beautiful photos, have behaviors." In search engines, the authenticity is very large, the information is anonymized on a global scale and we can record it in real time. they do a lot of research into parties, campaigns and legislation. It would be bad for us to keep these insights that are so authentic for us alone, "says Pires.
The profession has already been used in elections in countries such as the United States, Mexico, France, Colombia and Argentina.