the First impact, presented by Mark of the People and Dudu Camargo is on the red line of the SBT. The paper would have to be in the air for another two and a half hours, but executives at the station convinced Silvio Santos of the inability of this idea to move forward.
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According to information on the site TV News (here), for the direction of the station, the increase in the length of the newspaper would represent a diamond in the suitcases of the canal. Expenditure with equipment and professionals is the biggest problem. All this, in addition to disturbing the productivity of the branches, would be hostage of complete work to deliver SBT's evening news.
Still according to TV News, one of the directors of the channel says about the impossibility of the idea of extending the newspaper to work, "The First Impact would certainly lead after 10 hours, against Today and Well-being. It has become a very competitive product, even with all limitations. But there is no chance to expand a program that is unpaid and has no staff, we do not have a budget for that. "
the First impact without an exclusive reporting team. Most of his professionals are also used in other newspapers in the house. In addition to surviving warmed up material to the exhaustion of other newspapers and videos from the internet, the newspaper of Marcão and Dudu, despite the good public, has no billing.
Source: TV observatory