Fight against fake news! WhatsApp Wool Campaign Against Fake News

As the most used messaging app for us Brazilians, WhatsApp is undoubtedly the favorite tool among malicious people when it comes to spreading misinformation. As we see here almost every week in TodoCelular, the application is used to spread from the most diverse scams to the much-discussed fake news.

After recently implementing a few functions to slow down the distribution of messages, the company responsible for the app has launched a media campaign to guide people in the distribution of potentially false messages.

In an advertisement published in the newspaper O Globo, the company guides its users to search for signs that help to determine that certain information is incorrectsuch as being forwarded from an unknown sender or not even having a secure source that determines the truth of the story. The company also asks that if false information is detected, that the user does not share it and let the sender know that the message is not true.

After the announcement in India, the largest market, which will set up a task force to fight counterfeit news, this is one of the first times that the company makes a statement in our country that warns against the spread of fake news. In India, one of the world's most populated countries, sharing of misleading messages has already led to lynching cases, and the Indian government has announced that it will hold the company liable if there are more deaths related to false rumors spread across the platform.

The initiative of WhatsApp comes as an attempt to prevent the situation in Brazil from reaching extreme cases, such as happened in India, and that sharing false information do not harm democracy in this election period. Here, one of the most recent cases of sharing false news was that the governor of Rio de Janeiro, Luiz Fernando Pezão, was in trouble. He claimed he had taken a ride with three militiamen – the case was resolved by the newspaper O Globo, who identified the three people and thought they were militiamen.

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