Coca-Cola in Bulgaria launches a special limited edition Coca-Cola Cinnamon without sugar.
The special limited Coca-Cola Cane-Without-Sugar series is another innovation that the company offers in response to the growing demand for fewer or no sugar-free drinks. The 500 ml of the new festive Coca-Cola flavor has only 1 calorie.
Cinnamon is preferred for a winter aroma and an aroma that creates cosiness and a special atmosphere. The exotic spice adds extra charm to the familiar taste of Coca-Cola, making it an ideal drink for upcoming holidays.
"Our users are changing all over the world, inspiring us to look for new, refined flavors of our drinks, with fewer or no calories, to respond to their pursuit of a more balanced diet and a healthy lifestyle. the global strategy of Coca-Cola to expand its portfolio of low-calorie beverages Coca-Cola Sugar-free cinnamon is not a calorie and at the same time full of party mood, " said Svetlana Dimitrova, senior brand manager of carbonated drinks in Coca-Cola, Bulgaria.
The party bottles of all Coca-Cola flavors of 1.25L and 2L in Bulgaria are labeled with color codes for nutritional value. Coca-Cola introduces color coding of food information in 20 other countries of the European Union. The goal is that this information is accurate, easy to understand and with good visibility on labels, so that consumers can make informed choices. The color scheme replaces the black-and-white images that are currently known on the packaging.
Coca-Cola Sugar-Free Cinnamon is marketed throughout the country in fully recyclable PET bottles of 0.500 liters for individual consumption and in family packs of 21.5 liters and 2 liters.