Leanplum, based on Leanplum, a Leanplum based technology company with a strong Bulgarian presence specializing in mobile marketing, has appointed Anil Cathery as Chief Technical Officer. Kathry has a long-term management experience and is a former vice president of technology at LinkedIn and Yahoo. He added to Leanplum for three decades of proven success in technological leadership.
Leanplum is co-founder of the Bulgarian Momchil Kyurkjiev in San Francisco in 2012, and its main technology center is in Sofia. Recently, the company, which has offices in North America and Asia alongside Bulgaria, has sought to attract world-class professionals to continue global growth and to help brands such as Grab, Tinder and Tesco to meet customers' needs real time.
In addition to Kathry, Leanplum in San Francisco is accompanied by Christine Gothermann, appointed Vice President, responsible for the success of global customers. She has more than 15 years experience in sales and customer service in companies such as Zenefits and Gigya.
Former Salesforce Platform Chief Operating Officer Josh Taker has been appointed vice president for global sales.
In New York, former director of DigitasLBi and Salesforce, Ed Sullivan will take on the role of Senior Vice President for Global Business Development and Partnerships.
"Leanplum invested in new key mail workers in the first half of 2018 and made significant advances in its technology platform to help brands build customer loyalty that encouraged the growth of their business," explains Momchil Kyurkiev, co-founder and executive director of Leanplum .
"Anil has led engineering at some of the most iconic Silicon Valley companies and we are excited about the opportunity to add expertise to Leanplum so that we can increase our growth and transform the future of marketing."
As a technical director, Katri works daily with product and engineering teams on system architecture, productivity and scalability to stimulate global customer growth. He will also work closely with Leanplum, co-founder Andrew First, on strategic technology initiatives. Prior to joining the company, Kathry was senior advisor to Norwest Venture Partners, where he was involved in software consulting services for companies in the Norwest portfolio, including Leanplum.
"I had the privilege of working on several revolutionary projects over the last thirty years – technologies that have completely changed the way big corporations do business nowadays," says Katry.
"The mobile environment is one of the most powerful in the marketing aspect: Leanplum is building a real-time engagement platform that really has the ability to completely change the industry, and I am delighted to be able to strengthen the team to help realize this vision. "
Leanplum continues to grow. The platform captures more than 25 billion mobile campaigns daily and translates these in real time into information on the basis of which marketing professionals can quickly deliver personalized campaigns with context and relevance.
A month ago, Gartner Leanplum named a leader in his "Magic Quadrant of Mobile Marketing Platforms." Also recently Leanplum announced and buy Connecto, a Bulgarian company that deals with marketing intelligence generated by artificial intelligence, and has opened new offices in Amsterdam, Manhattan and Singapore to respond to global search for its platform. So far, Leanplum has received $ 98 million in funding from leading investment companies in Silicon Valley.