Disney calls Earth's Mightiest Heroes while the company prepares to launch the upcoming streaming service. The entertainment giant is in the early development of an ambitious plan for a number of limited series in which popular characters from the Marvel Cinematic Universe are central. These series probably include shows centered on Loki and the Scarlet Witch, along with other beloved superheroes that have yet to appear in their own stand-alone films.
Marvel and Disney had no comment.
However, there is an important difference with other Marvel efforts on the small screen. The actors who have portrayed these heroes and baddies in the Avengers films and their spin-offs, such as Tom Hiddleston and Elizabeth Olsen, are expected to play in the streaming shows. Moreover, although sources that are close to production must continue to pay the programming costs, it is expected that the budgets will be heavy compared to those of a large number of studio productions. Each series is expected to contain six to eight episodes. Marvel Studios will produce the shows and Kevin Feige, the guru of all things MCU, is expected to play a hands-on role in their development.
The pricey gamble with one of the crown jewels of the Disney movie empire is a sign of how much the company is driving on its direct-to-consumer platform. As companies like Netflix and Amazon continue to expand their user base, Disney is trying to find a way to establish a head start in the streaming revolution in Hollywood. The company has kept the details of the service in the vicinity of the vest, except that it probably costs less than Netflix and is launched at the end of 2019 at some point.
Disney has already started to finalize its licensing agreements to place as much premium content on the platform as possible. This means that the company will lose billions of dollars in profits, as well as the costs of developing the technology. The company has announced a number of high-profile projects, including a Star Wars series led by Jon Favreau, director of "Jungle Book", a show based on "High School Musical" and a live action "Lady and the Tramp" movie . The company also plans to offer several new releases when it is launched, including the live-action "Dumbo" movie and "Captain Marvel."
Many of these projects are expensive bets. The Star Wars series is said to cost $ 100 million and the films are expected to carry a budget of at least $ 25 million. However, Disney has to spend a lot of money to make an impression. Netflix, the main rival, has 125 million subscribers worldwide and has top talent such as Ryan Murphy ("American Horror Story"), Kenya Barris ("Black-ish") and Shonda Rhimes ("Gray & # 39; s Anatomy") to his platform lured with record-setting deals.
The Marvel series is in the early development and writers still have to be attached to the projects. Marvel TV Studios and Disney have been active with shows with ABC's "Agents or S.H.I.E.L.D." and Netflix & # 39; s "Daredevil", but sources say that these shows will remain under the spell of Marvel TV through this limited series of Marvel Studios.
Storylines for each series are still being played out, but Disney seems to hold a considerable firepower for the big screen. Insiders emphasize that the Avengers who have received their own films such as Iron Man and Captain America will not be seen in the series, as the studio's focus on characters who have served as second characters in the MCU.
When everything has been said and done, the Avengers shows can be the most ambitious project of the streaming service, both in terms of reach and budget. Most importantly, it offers the service something that attracts strip fans and represents the type of content that Netflix would like to get.