Google records more than 100 scam ads every second



The move came after scammers were found using Google's advertising system to create misleading ads.

San Francisco:

Google will remove more than 100 scam ads per second for policy violations and will soon run a verification program to further remove bad actors from the platform.

After The Wall Street Journal reported that scammers bought search ads and "disguised themselves as authorized service agents for companies such as Apple Inc," Google said Saturday that it is taking action against such scammers.

"Last year alone, we intercepted more than 3.2 billion ads that were in violation of our advertising policies – that's over 100 bad ads per second," said David Graff, Global Product Policy Director at Google.

"We are going one step further, we have seen an increase in misleading advertising experiences from external technical support providers and have decided to limit ads in this category globally," Graff said.

In the coming months, Google will roll out a verification program to ensure that only legitimate third-party technical support providers can use its platform to reach consumers.

"One of our top priorities is to maintain a healthy advertising ecosystem, which means that we protect people from misleading, inappropriate and harmful ads," said Google.

The move came after scammers were found using Google's advertising system to create misleading ads.

"The ads would show a link to the Apple website, but the number in the ad would refer to a call center that deals with scams on technical support."


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