Discover the largest company that will dethrone Apple



It could not be better with IBM in 1987.

The American technology national has reached a historic milestone by being the first company in the world to reach a value US $ 100,000 million on the stock market.

Driven by a nascent technological revolution, the company succeeded in leaving corporate giants such as General Motors and US Steel behind.

GM had broken the $ 10 billion mark in 1957. US Steel was the first to exceed the US $ 1 billion threshold in 1901.

Thirty years later, however, IBM is no longer the pioneer it once was.

It certainly remains an important player in the computer world, but nowadays it is not even one of the 30 leading companies on the Fortune 500 list.

It is about ranking of the most powerful companies in the United States, founded in 1955 by the business magazine Fortune, which she mentions in the field of invoicing.

Less endurance

The natural world is controlled by the survival of the fittest. Some analysts believe that the same evolutionary process takes place in the business world.

They believe that IBM has lost its privileged position by accelerating the process of natural selection at companies.

An analysis by the American consultancy firm Innosight showed that the average time that a company stays within the Fortune 500 has decreased from 33 years in 1964 to 24 years in 2016.

By the year 2027 is expected that the period will be reduced to only 12 years old.

It is assumed that the main culprit is the disruption due to technological progress and the impact on already established industries.

A good example is Apple. The company that launched the iPhone in 2007 recently broke the billion-dollar barrier and became the most valuable company in the world.

In the area of ​​invoicing, the US retail chain Walmart is the number 1 on the Fortune 500 list, but Apple climbs quickly on the table.

In 2005 it was in place 263. Today the fourth is on the list.

The Top 10 of the Fortune 500 in different decades

1955

1975

1995

2015

2018

General Motors

Exxon

General Motors

Walmart

Walmart

Exxon

General Motors

ford

Exxon

Exxon

The American steel

ford

Exxon

chevron

Berkshire Hathaway

General Electric

Texaco

Wal-Mart

Berkshire Hathaway

Apple

Esmark

Mobil

AT & T

Apple

United Health Group

Chrysler

ChevronTexaco

General Electric

General Motors

McKeeson

armor

Gulf Oil

IBM

Phillips

CVS Health

Gulf Oil

General Electric

Mobil

General Electric

Amazon

Mobil

IBM

Sears

ford

AT & T

DuPont

ITT Industries

Altria Group

CVS Health

General Motors

But it seems that a rapid increase could be followed by a rapid fall with the passing of the years.

The American research agency Boston Consulting Group (BCG) suggests that this decline is almost inevitable.

It has predicted that within the next 5 to 10 years, the 75% of the list The Fortune 500 will be made up of companies that are the general public he has never heard of naming.

"We are in the midst of a major clash between an irresistible force and a real object, this force is a technological disruption and will have a major impact," said developer BCB, Patrick Forth, during a TED talk in 2014.

The video of his presentation is still one of the most popular in business forums.

Does this mean that the "next Apple" will be a company that is now completely off the radar?

"It is very likely," says author and technology expert Dion Hincliffe, vice president of the American company Constellation Research.

"For a small number of people, it is now easier than ever to create highly scalable companies on the internet."

"A particularly famous story is that of WhatsApp, when the company was sold to Facebook for $ 19,000 million in 2014, it had only about 50 employees."

"With the increasing degree of change in the business world, it is quite unlikely that we have heard of the company that will be the most valuable in the world in twenty years time he adds.

The instant messaging service has caused panic in the telecommunications industry.

Over the past six years, WhatsApp has contributed to a sales loss of more than US $ 380,000 million in the global telecommunication industry.

And that is only one sector that is affected: other known disruptors include Netflix, Uber, Airbnb, Facebook, Spotify and Amazon.

Fortune magazine itself has tried to address the issue of the "next Apple".

He has been doing futurology since 2015, in an attempt to anticipate who will be the possible corporate samples of the 2020s.

The list contains the usual suspects, such as Facebook, alphabet (the parent company of Google) and Amazon.

Famous victims

But the 25 main positions planned for 2025 are radically different from what the Fortune 500 shows in 2018: desaparecandn the retail giants love WalMart, the big oil tankers love shell and automakers like Toyota.

Even one of the classics on the list is no longer: General Motors.

Instead, the focus is on beginners such as the food-care sector GrubHub or Intuitive surgery, the Californian company that has been a pioneer in the use of machines for robot operations.

Robotics, artificial intelligence and medical services are among the sectors that will experience exponential growth in the near future.

Genetics is also there, along with space travel, energy management and cloud computing services.

"All companies run the risk of one digital disruption but the one who is most at risk is the one who has been particularly successful in the past ", says Dion Hincliffe of Constellation Research.

"He tends to trust more that he will survive in the future and believes that he has done things right. myopia".

Myopia can lead to excruciating pain, even for market leaders in modern industries. Think of Blockbuster, Nokia and Kodak?

All were market leaders until the digital break removed them from that position.

Blockbuster, the video rental company, had 8,000 locations in the United States. Since July 2018 there is only one left.

"It is certainly possible for companies to discover that they no longer have a role in a changing economy, despite their enormous efforts," says Paul Leiwand, a strategy expert at PricewaterhouseCoopers.

After all, natural selection can be clearly seen in the Fortune 500: Only 54 companies were on all lists since 1955

For Leiwand is the rule for survival, looking ahead.

"The danger is that companies pay too much attention to their current activities, especially if they have big profits, without investing in capacities that go beyond their current business."



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