Ferrari will sell closest to a Formula 1 car

Bloomberg News.

It is a supercar with an open top that was presented by the head of the company as a piece of a strategic plan of up to five years.

The Monza Sp1 and the Monza Sp2 are part of a five-year Ferrari strategic plan. / Bloomberg

Ferrari NV unveiled a convertible supercar that was presented as the closest to a Formula 1 car produced for the public market

The Monza carbon fiber and 810 hp come in two versions: with one seat and two, said on Tuesday the head of sales from Ferrari, Nicola Boari, and head of the design, Flavio Manzoni, at the company's headquarters in Maranello (Italy). Ferrari will produce less than 500 of 12-cylinder machines that can reach 100 kilometers per hour in less than three seconds.

The Monza Sp1 and the Monza Sp2 are part of a long-awaited five-year strategic plan presented Tuesday by the chief executive, Louis Camilleri, who succeeded Sergio Marchionne in July. The new CEO plans to expand Ferrari's limited Super Premium offering – which is usually sold for more than $ 1 million – and to sell the first SUV in the company's history to improve profit margins, said she. to Bloomberg News people familiar with the topic.

Investors will closely monitor Camilleri's strategy for race car companies, especially to see if the goal of doubling profit by 2022, Marchionne's plan, remains 2 billion euros (US $ 2,300 million). Camilleri was elected to the position of John Elkann, the leader of the Agnelli family controlling Ferrari and Fiat Chrysler Automobiles NV, during a dramatic weekend in July, when Marchionne's health deteriorated.

In the footsteps of Marchionne

The new CEO staggered in August when Ferrari's market share fell most in more than two years after he rated Marchionne's profit targets as "ambitious". The shares rose 3% to reach 116.35 euros at 10:10 am in Milan, giving the company a market value of 21,000 million euros.

The Monza is the heir of the emblematic model Barchetta, said Camilleri. The prize will be announced next month at the Paris Motor Show. The Monza have already been assigned to some of the most loyal customers of Ferrari, who last night agreed with a preview of the car.

The special edition models can help Camilleri increase profits without losing the brand's exclusivity. Ferrari customers usually have to wait more than a year to receive a new car. Limited editions, such as the $ 2.1 million LaFerrari Aperta convertible, are often highly sought after and left to the company's most loyal customers. Anyway, it confronts the competition of names like Lamborghini and Aston Martin on the market.

The new Ferrari CEO faces the challenge of following in the footsteps of Marchionne, which increased Ferrari's value by splitting Fiat Chrysler and doubling its profits in just four years by increasing production and presenting unique models . Marchionne, who died on July 25, was preparing to develop the company beyond sports cars and introduced hybrid electric vehicles, including the first SUV.

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