August 19, 2018 – 00:00
Half a century of the creation of the hamburger that has become a social, cultural and economic icon all over the world.
McDonald's Big Mac burger celebrates its 50th anniversary since its inception, and for this the brand launched the MacCoin, a limited-edition worldwide currency that customers around the world can buy, collect and redeem a Big Mac free
In Salta, the burger fans had their meeting last Monday to celebrate the anniversary of the iconic burger. At 5 pm a van arrived in Calle Alberdi at 25, with the bags full of MacCoins, which customers could get by participating in different games.
In August, more than 6.2 million MacCoins will be distributed in more than 50 countries around the world. In Argentina, the MacCoins tour began in Rosario on August 7 and ended in Cordoba on August 25, during his visit to the local Salta, Mendoza, Neuquén, Bariloche, Bahía Blanca and Mar del Plata, where McDonald's customers can get one of 5 commemorative coins for commemoration.
The exclusive coin has five unique designs and each represents a decade of the Big Mac. The MacCoins can be collected by customers and are part of the history of 50 years of the hamburger or, you can redeem any currency for a free Big Mac in any McDonald's store.
About the Big Mac
The Big Mac burger marked a change in the concept of fast service restaurants, to the point that half a century later it is still the menu of the chain of fast food restaurants around the world dominates, and consumers attracts with the same mo taste. Its relevance is such that McDonald's delivers approximately 91 million Big Macs per year in Latin America and about 17 million a year in Argentina alone. It is the best selling product in McDonald's history and an icon of popular culture that has changed the way people around the world change food.
From the beginning, the industry understood that it could offer different burgers and became the reference of the combinations that followed him. In addition, the burger, even outside the restaurant, achieved worldwide fame: The Economist magazine used its price to create the Big Mac index, an economic tool that compares the purchasing power of the different countries in which it is sold.
Only one article deeply rooted in the collective imagination of every society can become a global economic reference