WhatsApp, the most widely used instant messaging application worldwide with more than 1,500 million users, will integrate advertising in 2019, which will allow the courier company to begin generating ad revenue by adding ads in the states of WhatsApp.
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Matt Idema, operational director of WhatsApp, was responsible for breaking the news. With this measure the application strives for greater profitability, but in principle the advertisements will only appear on the tab states.
According to Idema, the intention is to imitate the alternate advertisements that already comprise Instagram.
The arrival of the announcements to WhatsApp takes place at the moment that the social network warned Facebook that the growth started to slow down. It is becoming increasingly difficult for Mark Zuckerberg's company to win new users, which means the stock price fell last week.
More than 450 million users use the messaging application states, so the arrival of advertisements would mean important access to the platform. WhatsApp status was launched on the 22nd of February and already opened the way to Facebook to earn some money with the service in one way or another.
With information: El Nacional