2018-09-18 18:04:11 Source: Zhongxin Jingwei
Original title: Experts take Pulse Suning Smart Retail: Grab the consumption upgrade Take part in the standard construction
Zhongxin Jingwei Client 18 September (Dong Wenbo) From 13 to 14 September, the Zhongxin Jingwei expert group went to the Nanjing Suning Group headquarters in Jiangsu Province for an investigation, visited Suning Tesco Plaza in Xinjiekou, Nanjing, and visited Suning. Holding and Suning Tesco Enterprise Exhibition Hall, understand Suning's multi-industry integration with retail as its core, and hold symposia around smart retail and smart logistics.
The Zhongxin Jingwei expert group visited Nanjing Xinjiekou Suning Tesco Plaza. Photo by Xinwen Jingwei Dong Wenbo
Smart retail that "sees further"
From 2017, the retail trade has entered a period of great change and innovation has become the common goal of the entire sector. In March 2017, Zhang Jindong, chairman of Suning Holding Group, first presented the concept of "smart retail". The so-called smart retail, that is, using cloud computing, big data, Internet of Things and other technologies to set up digitization of retail elements such as goods, users and payments and to rationalize retail activities such as purchasing, sales and service with higher efficiency and better Experience with offering products and services to users.
In 2018 the retail innovation has been further developed and the focus of innovation has shifted to 'improving the experience & # 39; The consumption scene is no longer limited to shopping centers and supermarkets in the era of physical retail trade and is no longer limited to websites and apps in the age of e-commerce, but online. Under the high degree of integration, the behavior of consumers can always and everywhere occur. As a supplier of goods, retail companies have also become service providers, combining new technologies such as artificial intelligence to better understand consumer needs and thus provide more sophisticated and customized services.
Suning Smart Retail, born under this background, focuses on developing a control mode based on scenes as a starting point and layout of multi-user scenes around users, with an online multi-platform, offline multicompartment on the Internet and members fully integrated. The complete ecosystem.
Zhao Ping, director of the International Trade Research Department of the Chinese Council for the Promotion of International Trade, believes that many store concepts are part of retail innovation. "Following the application of cloud computing, big data, Internet of Things, mobile Internet and other related technologies, artificial intelligence technology in retail, the application will be more comprehensive, so Suning's smart retail is in line with the innovative development direction of the retail sector. "
Zhao Ping, director of the International Trade Research department of China Council for the Promotion of International Trade, China
The rapid development of the smart retail model is reflected in Suning's performance. Suning Tesco's semi-annual report for 2018 shows that the operating profit in the first half of this year reached 110.678 billion yuan, and the net profit attributable to shareholders of listed companies was 6.003 billion yuan, the sales volume of goods was 1.512.39 billion yuan , an increase of 44.55% on an annual basis.
Retail Cloud: The Epitome of Suning & # 39; s Smart Retail Development
At the moment Suning has formed a "two large, a small, multi-specialized" smart retail business product group. Since the end of August this year, Suning has collected 2,981 new stores around this branch group in 2018, "newly opened in 2018. The target of 5,000 stores is more than half." Among them, every type of business including Suning Tesco County Store is the layout from Suning on the basis of big data accumulation in the area of consumers, and it is also the most important process for Suning to promote digitization and intelligence.