Ministry of Industry and Information Technology published a document to regulate telecom tariff marketing The industry said the three major operators are too competitive – Economic Observer Online – Professional Financial News Website



(Source: Panoramic Vision)

Economic Observer Online Reporter Shen Yiran On 23 August, the Ministry of Industry and Information Technology announced in the "Information from the Ministry of Industry and Information Technology on the further regulation of the marketing behavior of telecom tariffs" on the official website that telecommunication companies should not forge publicity, exaggerate or confuse unity prices when promote the promotion of tariff plans. Amplitude and other publicity that can cause misunderstandings.

A number of mediation analysts from the telecommunications industry said China Mobile, China Telecom and China Unicom are fiercely competing with busy and low-cost packages.

The three main operators reported data in mid-2018. In the 4G field for mobile users alone, the three major operators received 90.82 million new users in the first half of the year. According to the reporter's estimate, this means that China has added 496,000 mobile users daily.

Among them came the 4G mobile subscribers of China Telecom in first place, with a net increase of 35.27 million users in the first half of the year, which means that an average of 192,700 people per day in the first half of the year users from China Telecom.

According to the financial report, China Mobile's mobile internet traffic increased by 153% in the first half of the year. "The average monthly traffic of Unicom mobile phone users rose 2.2 times in the first half of the year, while China Telecom's total online traffic increased almost four times in the first half of the year.

As far as China Telecom is concerned, Shen Wanhong pointed out that China Telecom's average revenue per user (arpu) fell by 7.7% in the first half of the year, and said it is "concerned about its annual performance."

In the first half of the year, the three major operators adopted aggressive market strategies. In the middle of the 2018 annual report, China Mobile said the company was actively responding to the fierce competition in the market for low-traffic low-cost packages, and has assumed a combination of strengthening customer retention and optimizing package packages. Implement integrated marketing and other methods, China Telecom says it adheres to an aggressive market strategy and achieves new breakthroughs in scale, China Unicom said it deepens its traffic management and strives to win win-win with small profits but quick sales.


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