Before and after the IPO, Xiaomi Group, which always attracted the attention of the public, today announced (22 August) the second quarterly report of 2018, the first financial report since the listing of Xiaomi Group. The financial report was great, showing that the income of millet rose by 75.4% in the first half of the year. Among them, the number of mobile phones grew by 58.4% year-on-year. IoT (Internet of Things) related sales doubled year-on-year. Xiaomi has always emphasized that it is an internet company: in the first half of the year, the company's internet revenues were up 63.6% year-on-year, giving a loud response to the outside world.
Xiaomi announced: Xiaomi is firmly in the high-end model market
"Fevering" is a well-known slogan for Xiaomi. But at the same time, Xiaomi, who has taken the cost-effective route, has always been regarded as not connected to the advanced mobile phone market. In the recently released financial report, Xiaomi said the average retail price of Xiaomi mobile phones improved significantly in the second quarter, mainly due to the strong sales of medium and high-end flagship models such as the Xiaomi MIX2S and Xiaomi 8 series on the Chinese market.
In the second quarter of the year 2018, the turnover of Xiaomi reached 45.236 billion yuan, 68.3% more than a year earlier. In the first half of 2018, the income of millet reached 79.648 billion yuan, an increase of 75.4% on an annual basis. It is worth noting that while Xiaomi is achieving rapid growth in various companies, the income structure has changed considerably. The percentage of mobile phone revenues in total revenue decreased from 71.5% to 67.4%. At the same time, the share of IoT and consumer goods and internet services rose from 27.9 to 31.7%.
According to IDC data, Xiaomi is the fourth largest mobile phone company in the world and is among the top five mobile phone companies in the world. The financial report shows that Xiaomi & # 39; s mobile telephony reached 32 million units in the second quarter of 2018, an increase of 43.9% compared to a year ago. Turnover from Millet mobile phones increased year-on-year by 58.7%, thanks to the double turnover and the average sales price.
According to the financial report, the increase in the average sales price of mobile phones is mainly due to the strong sales of medium-sized and high-end flagship models such as Xiaomi MIX2S and Xiaomi 8 series on the Chinese market. According to the financial report, Xiaomi's eighth anniversary flagship mobile phone Xiaomi 8 series was launched in the month, and the sales volume exceeded 1.1 million units. Affected by this positive effect, the Xiaomi 8 Series drove the average sales price of Xiaomi's mobile phones in China by more than 25%.
Xoomi TV became the first brand in China, doubling the turnover of IoT and consumer products
The financial report shows that the growth of IoT and consumer goods is the most important of the various business segments of Xiaomi. In the second quarter of 2018 revenues of the segment reached 10.279 billion yuan, an increase of 104.3% compared to a year ago. The financial report revealed the latest data, Xiaomi IoT continues to lead the world and active users continue to grow.
The explosive growth of IoT and consumer goods is mainly caused by revenue growth, such as smart TV's and notebook computers. The financial report shows that Xiaomi Smart TV became the first brand in China in the second quarter of 2018. From the second quarter of 2018, global sales of Xiaomi Smart TV increased by more than 350% year-on-year.
Income from internet services increased by 63.6%
According to the financial report, the income of Xiaomi Internet Service amounted to 3,958 billion yuan in the second quarter of 2018, an increase of 63.6% compared to a year ago. Among them, advertising revenue increased by 69.6% year-on-year and revenue from value-added services on the internet increased by 54.1%. It is worth noting that monthly MIUI users reached 207 million in the second quarter of 2018, an increase of 41.7%.
The financial report specifically stated that artificial intelligence is the core component of Xiaomi's strategy. From June 2018, the monthly active users of Xiao Ai exceeded 26 million. On the first anniversary of the release of Xiao Ai, the total number of wake-ups reached 2 billion.
According to public data, Xiaomi's leading IoT consumer-grade Internet of Things can provide application scenarios, users, traffic and data for AI development.
In addition, the financial report also mentioned that the average revenue per user of Xiaomi Internet Service reached 19.1 yuan, an increase of 15.4%.
Overseas market shipments are great
The financial report shows that overseas market sales of Xiaomi accounted for 36.3% of total sales and that sales in the second quarter of 2018 reached 16.4 billion yuan, an increase of 151.7% over last year.
According to the financial report, Xiaomi was in the top five of the world in 25 countries and regions on June 31, 2018. Among them, according to data from Canalys, the mobile phone from Xiaomi in the second quarter of 2018 rose by 106% in the Indian market, which was first four consecutive quarters on the market. In the same period, in another overseas market with a huge capacity in Indonesia, millet shipments were in second place in the country.
In addition, after the Spanish market in November 2017, Xiaomi expanded to France and Italy in May 2018. From the second quarter of 2018, the shipment of mobile Xiaomi phones in Western Europe increased by more than 2700%.
Chengdu Business Daily Client Reporter Pang Jian
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