Nestlé acquires Ecuadorian Terrafertil with a view to being a leader in the natural food segment in the AméricaEconomía region



Quito. Nestlé closed the acquisition of a 60% stake in Terrafertil, a company that owns the Nature ™ Heart brand. The negotiations announced in February closed this week after approval by the antitrust authorities.

Through a statement, the world's largest food company said it is an investment that is focused on growth and positions itself as a leader in America's vegetable slice segment.

"This investment enables Nestlé to strengthen its presence in fast-growing categories, such as healthy plant foods, beverages and snacks, in line with our vision to be a leader in nutrition, health and wellness," said Laurent Freixe, CEO of Nestlé Americas Zone in the statement.

The transaction covers all activities and assets of Terrafertil in the seven countries in which it operates, the United States, Mexico, Colombia, Ecuador, Peru, Chile and the United Kingdom.

The transaction covers all activities and assets of Terrafertil in the seven countries in which it operates, the United States, Mexico, Colombia, Ecuador, Peru, Chile and the United Kingdom.

Freixe said that "Terrafertil will be further managed by its founders and will function as an independent entity, to take advantage of its entrepreneurial culture based on its entrepreneurial spirit, agile and flexible."

Terrafertil, founded in Ecuador in 2005, is the "main world producer" of the Cape gooseberry or goldenberries, an Andean fruit in which Nestlé is interested.

Terrafertil director David Berme said that one of our main reasons for working with Nestlé is that we saw them enthusiastically start using goldenberries as part of their ingredients in their products, from baby food to cereal bars and chocolate. "

"It is with Nestlé that we can promote this product, which has enormous nutritional properties and is virtually unknown at all," Bermeo said.

* With information from El Comercio and Expansión.


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