Nike stomps in Colombia. EThe American group of fashion and sport articles has set up a branch in Manizales, with which it completes a network of thirteen single-brand outlets in the country.
The store with 80 square meters of commercial space is located in the shopping center Mallplaza, where Puma is also installed. The opening of this branch is part of the new growth strategy of the company on the Colombian market, which focuses on opening up in the country's suburbs, according to Fashion Network.
In fact less than three months ago, the company opened a sales outlet in Valledupar, a city located in the northeastern part of the Colombian Atlantic coast, in addition to opening one Wall outlet in Pereira, in the center of the country.
Nike has concentrated on expanding its operations in Colombia in the suburbs
Outside Colombia, the American giant continues to gain ground in other markets in Latin America. Last year, Nike opened its largest store in Mexico, located in the Liverpool warehouse at Plaza Satélite. Recently, the company has strengthened its concept kickt lounge in the Aztec country, with the opening of a branch in the shopping center Reforma 222 in Mexico City.
Peru was also one of the Latin American markets where Nike recently expanded its footprint. The group raised the blind from a 120-square-meter store in the Mall del Sur shopping center in Lima.
Nike also strengthened its operations in Argentina, where it injected 993 million Argentine pesos ($ 39 million) into its subsidiary, which has since issued a share capital of 4,043.7 million Argentine pesos ($ 158 million in exchange). flow).
In fiscal year 2017, Nike recorded a net result of $ 1,933 million, compared to the $ 4,240 million the previous year. Trump's tax reform, which requires US companies to pay part of the profits acquired by foreign subsidiaries to qualify, had a negative impact of $ 2,392 million.