Men feel "the same pressure as women" to undergo cosmetic procedures to look better.
That is the conclusion of Save Face, the UK national register for professionals who perform non-surgical cosmetic treatments such as wrinkle injections (Botox) and subcutaneous fillings.
The warning coincides with an investigation by the BBC, suggesting that 50% of men between 18 and 30 years old would consider undergoing a procedure.
In the meantime, the Spanish Association for Plastic, Reconstructive and Aesthetic Surgery (SECPRE) has indicated on its website that, despite the fact that many more interventions are being performed on women than on men, the number of male interventions in 2017-2018 is "showing significant growth" up to the 2013-2014 figures.
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Save Face warns that men are much more vulnerable to becoming victims of bad practices for his unwillingness to talk openly about the subject and his search for cheap online procedures.
For its part, the British government is preparing to launch a campaign in England to tackle the failed cosmetic treatments.
Networks and "realities"
The BBC poll, commissioned by the Newsbeat programs from Radio 1 and Victoria Derbyshire, found that of the cosmetic procedures they had undergone in the past, abdominal implants and Botox were the most common.
Save Face points to that There are more men on your site than women, while the number of complaints about complications has increased dramatically.
"There is certainly a greater trend among men looking for these procedures and also more men who have complications when procedures go wrong," said Ashton Collins, co-director of the group.
She explains that images on social networks and TV reality shows such as "The Island of Love" ("Island of the Famous" in other countries) and "Big Brother" are partly responsible for promoting men's desire for changing their body.
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And so it seems The perfect torso is the goal of many men under 30 years of age.
As part of the BBC survey, about 2,000 people, men and women, were asked about the part of the body they would like to change. The most popular response in men was the abdomen and chest, with 34% selecting regions.
Concerned about the appearance of his chest, Mike decided to undergo surgery to replace his & # 39; male breasts & # 39; or what is medically known as gynecomastia.
"You are in the gym and you are aware of that, wherever you are, you know that," he admits the Newsbeat program on Radio 1 of the BBC.
Two weeks after the operation, she insists that she has had no complications and he is very happy that he has completed the procedure.
"I just feel more self-assured, you almost feel more masculine, more man," he says.
Exercise and diet
Diren Kartel, a personal coach who advises online, confirms that many men tell him that they want to improve the appearance of their torso.
"I myself, when I started training, I wanted abdominal muscles (defined), when I was younger, I wanted abdominal muscles, we all want abdominal muscles."
However, he points out that If you have defined abdominal muscles, that does not mean that you are healthy.
What you recommend is exercising and following a balanced diet to reach the body you want.
"When I think about having an operation to get (defined) abdominal muscles, I am not going to solve the problem. What you are going to do is cause more problems," he warns.
"I would advise you not to do it, if you train well, if you eat well and change your lifestyle, instead of opting for a quick and easy solution, it will be much cheaper for you."
Diren is not afraid scratchy celebrities and "influencers" of the networks that are not sincere about how they reached the bodies that look on Instagram.
"All these celebrities who have the perfect physique, if you're not the same as a kid, you'll think that's a problem," he says.
"If a celebrity deliberately promotes abdominal muscle health, it's a mistake because it isn't."
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Ashton Collins, from Save Face, is concerned that some men are more likely to fall victim to poorly executed procedures because they feel embarrassed to talk about them.
"For men, it is still an obstacle to talk openly with their friends, such as women, making them vulnerable to bad practices and falling into the wrong hands," he says.
"There are many men who consult social networks looking for cheaper prices, which inevitably leads to complications."
(The Deltapoll survey investigated 2.033 British adults between 18 and 30 years old, from 15 to 18 April 2019)
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