The Latin American Association of Out of Home (ALOOH) has among its first priorities to work with the industry to participate more and better in the distribution of advertising cake on the regional market.
Moreover, it is the regional business entity for each of the LATAM countries. Recently consolidated with the active participation of the referees from Mexico, Argentina, Colombia and Uruguay and the immediate creation of companies and entities from Brazil, Panama, Costa Rica, Guatemala, El Salvador and Honduras.
"The most important and prestigious international entities in the world are driving us: to be more, better and bigger – the whole world: discover the power and emergence of a region that has a lot to offer and a huge opportunity for growth in the universe of advertising and communication on a planetary scale, "said the association in a statement.
The most prestigious companies in the Latin American outdoor advertising market meet in November in Colombia to lay the foundations for a modern, versatile and challenging institution.
ALOOH is the undisputed lighthouse for industry in LATAM and invites everyone to attend the first OOH forum in the region. Sponsored and promoted by the relevant international entities: the FEPE (International Federation of Outdoor Advertising) will move to this corner of the world to bring together the reflections and perspectives of the leaders of the present and the future of OOH communication.
The most revolutionary and prestigious suppliers of the OOH industry in the world will be theirs
products, services, developments and innovations, so that our industry finds the best possible way: growth and prestige for brands, government advertisers, as one of the most effective ways to communicate and advertise.
The agenda has already been marked:
The OOH companies in Latin America have an appointment: from 14 to 16 November in Bogotá, Colombia. Under the slogan: "THE FUTURE AND THE CURRENT OF THE OOH INDUSTRY" businessmen and leaders from more than 15 countries will meet to share, listen and build a better future for our activity.
Latin America has given the present to the global communications industry of home and outdoor advertising. The world greets this initiative.