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The Egyptian product, which expresses the identity of Egypt, has recently disappeared from all markets and traders tried to promote imported products as the best.
This song was the beginning of the thread that started with the dream of Nefin Attar to publish the Egyptian product and specifically in the field of fashion design of women to face the issue that made us the form of the Egyptian identity abandoned and even foreign products from our culture.
Niven believes that Egypt is the one who knew the world in the old form of fashion because it possesses the finest types of cotton and there are many raw materials that distinguish Egypt from other countries. "Every country likes to choose its designs based on the shape of the body and the color of the skin," she said. "She was keen to design fashion that was suitable for Egyptian women in a way that reflects Egyptian identity and combines it with modern fashion."