| New Delhi
Published: August 28, 2018 1:54:45 AM
Indian languages got a huge boost from Google, with the search giant offering a new product that enables the popular newspaper and magazine to digitize and go online quickly and with minimal resources. The Navalekha project was announced as part of the Google For India event, where Mountain View's technology technology, for which India is the second largest market, has announced new features and services for this market. The other important announcement was the rebranding of Google's Tez payment app as Google Pay with deeper integration with online and offline retailers and access to direct loans via the Bhim UPI.
Shashidhar Thakur, Google's vice president for Search Engineering, said that 50 percent more Indians use mobile search every day. The content of the Indian language is only one percent of what is available in English. He said that the effort of Google is to fill this content gap, to serve the content more quickly and to learn more in these languages.
While the Navalekha project will help fill the gap in the content by bringing the thousands of offline products online by quickly reading PDF pages and extracting error-free text, while making it easier to access this content if Google makes its feed multilingual. To make learning more possible for this target group, Google announced that it will offer reading options or definitions, which are one in 35 searches from India.
Caesar Sengupta, vice president of Google & # 39; s next Billion Users initiative and payments, said that so far Tez has facilitated $ 30 billion in transaction value in a year with 750 million transactions from his monthly user base of 22 million. He said that while the Tez app is renamed Google Pay, many global functions are becoming available in India and the functions developed here are being rolled out to other markets. He said that 1.2 million small businesses already use Tez, which offers them searchability and visibility on maps. "The Bhim UPI had 17 million users for Tez and since the integration there has been 14x growth for the platform," he said, adding how Google tries to get 15,000 offline stores on board before the Indian holiday season.
Earlier, Rajan Anandan, Google's VP for India and Southeast Asia, started the event by announcing a $ 1 million support for the floods in Kerala from Google. Google Tensorflow boss Anitha Vijayakumar said they worked closely with the Ministry of Water Resources to introduce flood warning systems.
Anandan said that while India now has 390 million Internet users, there is a four-fold growth among rural users. "About 45 percent of online applications will be women in the next three years," he said.
There has also been a significant upgrade in ecosystems, with 70 percent of smartphones now being delivered, with more than 2GB of RAM and 80 percent of devices with at least 16GB of storage, he said. Even when this happens, the users of feature phones in India redefine the Internet by generating 270 percent annual growth in voice and video insurance, more than 75 percent of all mobile data consumers in India. While the average data usage is now 8 GB per user, about 95% of the video usage that controls this number is in local languages.
Also read: Google for India 2018 Live Updates: Tez renamed Google Pay, launch 400 Android Go Edition devices in 2018
The other interesting announcement was in the area of maps, where Google Maps announced an initiative in the course of the year to provide Plus code identification for a million homes in Kolkata. Turn by turn navigation is also not available on the lighter version of Google Maps Go.
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