President and CEO of IT and Mobile Communications Division, Samsung Electronics, stated Wednesday that the company is preparing India to make the world & # 39 ;. He also said that the company is rejuvenating its mid-segment smartphones with premium premium features for the upcoming festive quarter.
According to Koh, the fourth quarter (October-December) in India, an important market for the company, will see some exciting launches that will disrupt the mid-market: a space that is currently being flooded with Chinese variants.
"Since February of this year, I have changed my strategy for the Indian market because the competition was tough and the terrain was tough, we have dominated in some areas, while we were struggling with some of them. the middle segment space with flagship features and functionalities that will please our customers in India, "announced Koh at a round-table discussion with media after unveiling Samsung Galaxy Note 9 – his first flagship launch in the country.
Note 9 is produced by & # 39; the world's largest mobile factory by Samsung in Noida. "India is already making smartphones for the country, and now we are busy making India for the world," Koh commented.
Samsung currently makes 67 million smartphones in India. With the new 35-hectare plant, it is expected to produce nearly 120 million mobile phones.
Not only smartphones, Koh said the company will offer a wide range of smart devices for its evolving Indian fans.
"I am building a complete ecosystem of smart devices for the millennials in India, we are not worried about sales figures, but focus on creating a relationship of trust with our customers and partners in the country where we have been leaders for years", emphasized Koh.
Samsung dominated the premium smart phone segment in India in the first half of 2018 with nearly half of its market share, said a CyberMedia Research (CMR) report last week.
Samsung (48 percent) was followed by the Chinese smartphone player OnePlus, who grabbed second place with 25 percent market share and Apple with 22 percent market share. One in two premium smartphones delivered in the first half of 2018 was a Samsung device.
"Unlike others, Samsung is a full-range player and offers a complete range of devices – we have more to offer across the segment than any other supplier, and this momentum will continue for the rest of the year on the Indian market. "said Asim Warsi, Senior Vice President, Mobile Business, Samsung India.
Samsung made a comeback to the top in the total Indian smartphone market and outpaced Xiaomi with a 29 percent share in the second quarter of 2018, a recent report from Counterpoint Research said, adding that the refurbished Galaxy J series the South Korean giant helped the leading role play position.
"With the Note series, Samsung has managed to capture a user base that matches the flagship experience around S Pen, which is a focal point, plus Note 9 can help Samsung users of target groups and is a significant upgrade over from the previous Note 8, "Tarun Pathak, Associate Director at Counterpoint, told IANS.
Samsung India sold more than 20 lakh units of Galaxy J8 and J6 smartphones from the middle segment in India and attracted nearly 50,000 consumers a day, according to the company in July. Galaxy J6 was released on May 22, while Galaxy J8 was introduced on July 1st.
"Our philosophy to keep our ears on the ground and to integrate feedback from consumers into our products has paid off," added Warsi.
According to Anshul Gupta, research director at Gartner, Galaxy Note 9 pushes further note series with a number of innovative features and improvements. "This device will encourage loyal Note users to upgrade and increase brand visibility," Gupta told IANS.
First published: August 22, 2018 19:07 IST