After a minute of explosions, extraterrestrial spacecraft and a crash landing in a Blockbuster – so you know it's happening in the years & # 39; 90 – the new trailer of the upcoming Marvel movie shows us the real origins of Air Force Col . Carol Danvers. Danvers grows from an oppressed adolescent to a determined air force cadet, to an excellent fighter pilot, to a cosmically powered war fighter in a series of frames.
"I am not what you think I am", questions Brie Larson as the titular Captain Marvel, before he bursts with the swirling energy; your next badass superheroine is here to stay.
If this seems familiar, it should do that. The trailer evokes old recession contests of the Ministry of Defense, such as the transformation of a young woman from student to Navy in last year's recruitment site, "Battle Up." It is a general hook in advertisements for military recruitment: you tell a life story or a coming-of-age story in 60 seconds flat. After all, joining the army to transform into the height of martial perfection, becoming a national superhero in your own way, is not a new attraction. Everyone knows that one commercial engaging a mameluke-sword-wielding navy in dress blues overcoming a demon?
The resemblance is probably coincidental, as is the release of the trailer on the 71st anniversary of the Air Force. But those similarities underscore an intriguing facet of the upcoming Marvel film: with Carol Danvers ready to take over the mantle of the tent pole hero from contractually freed Robert Downey Jr. and Chris Evans, the new trailer is a potentially powerful recruitment tool for a service eyeing one ambitious expansion amid a persistent shortage of pilots.
Captain Marvel arrives at a inflection point in the Marvel Cinematic Universe, where Colonel Danvers expected (eventually) to pick up where Avengers: Infinity War stopped with a straight beatdown on purple space Hitler, Thanos. But Danvers' introduction to the MCU also comes in the middle of a true torch relay, with old heroes who have set up Captain America and Iron Man (contractually) to hang their shields and private weapons of mass destruction and to catch the sunset. Of course, fellow air force pilot James "War Machine" Rhodes and pararescue pilot Sam "The Falcon" Wilson could step into those roles (as they have in the comics), but it is more likely that the next decade of Danvers films as the beating heart from the MCU.
"The Air Force is participating in various entertainment projects to ensure that Airmen's performance and the Air Force mission are accurate and authentic," Todd Fleming, Head of the Community and Public Outreach Division at Secretary of Public Public Affairs, told Task. & Aim via e-mail. "Our collaboration with & # 39; Capt Marvel & # 39; [sic] helped to ensure that the character's time in the air force and the background story were presented correctly. It also underlined the importance of the Air Force for our national defense. "
This means that, instead of an O-3 of the army and a drunken contractor, the figurehead of Marvel will be a female Air Force pilot – the perfect symbol for a force aimed at recruiting and retaining pilots. And while Fleming stressed that the Air Force's collaboration with Marvel was not part of an explicit recruitment strategy, she praised the display of Danvers' time in the service.
"[Captain Marvel] is not part of a recruitment strategy, but we expect that the public who sees a strong air force heroine whose story is in tune with the story of many of our airmen would be positively received, "said Fleming.
The attention of airmen comes at a time when the air force, like the other services, is hunting for the next generation of pilots. The Air Force, the Navy and the Marine Corps are all short 25% of their pilot bats, according to to a GAO report that was published this summer; the Air Force in particular decked out money incentives such as candy in a vain attempt to prevent pilots from going to the private sector. The plan of the branch to increase the number of squadrons by 76 to the level of the Cold War will require 40,000 additional staff, which will further increase the recruitment capacity of the service. There are female cadets at the Air Force Academy always encouraged to compete for pilot spots to bridge that gap.
– Marcus Weisgerber (@MarcusReports) September 17, 2018
"It is in the interest of the Air Force that the public understand the importance of the Air Force for our national defense." Said Flemming. "[And] the story of the main character also highlights the incredible work that our pilots do every day. "
Indeed, the air force works hand in hand with Marvel as it has been since the production of Iron Man in 2008 to ensure that the Danvers of Larson reflect the life of an Air Force pilot time and time again, including access to "airmen, installations and abilities to ensure that the image is as accurate as possible", Fleming Task & Purpose .
"When the Air Force and the OSD judge a script and choose to support a project, we have determined that the film accurately reflects the Air Force and the Army and that is in the interest of the service to participate to the project, "he added.
And it is clear that Larson takes her new role as America's most important pilot seriously. In March, Marvel Studios announced the official start of production at Captain Marvel with a photo of Larson, and Air Force Brig. Gene. Jeannie M. Leavitt, then commander of the 57th Wing and the first female fighter pilot of the service, on top of an F-15 at the Nellis Air Force Base in Nevada
"I was very impressed with how seriously Brie took on the role and how much she wanted it to be right," Leavitt said about Larson's visit, that a flight in an F-16 and a guided tour of the F-16 era of the Gulf War. 15. "She spent a lot of time with our pilots, understood what it meant to be a fighter pilot and how we do certain things, and so I was very impressed with the dedication she showed and how seriously she played that role. took. "
"She really needs to experience what it's like to fly with a powerful hunter," Leavitt T & P. said. "She could give the details of how much she enjoyed it, but I think she had a great time."