KIDS are instructed not to eat Frosties and Coco Pops under strict new government guidelines.
They say that parents should exchange "frosted or chocolate cereals" for alternatives with a low sugar content, such as Shredded Wheat.
Public health England wants to stop the obesity crisis by halving the intake of sugar by children.
The government watchdog now urges families to "make an exchange when you next shop".
Figures show that children eat eight sugar cubes per day above the recommended amount – or 2,800 extra per year.
It means that they ate 22 sugar on their tenth birthday – more than they should have done when they were 18.
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Heads of health say that children can cut 2,500 cubes a year through frosted and choc-breakfast cereals, yoghurt peels and sugary juice drinks.
One in three children leaves the primary school too fat.
Dr. Alison Tedstone, at PHE, said: "By making simple swaps, children can significantly reduce the intake of sugar."
But Chris Snowdon, of the Institute of Economic Affairs, said: "This dictation will be received with an icy reception by those who enjoy foods that chefs like to dislike."