Tourism is one of the most viable growth opportunities for countries by generating foreign currency, creating employment for citizens and improving the standard of living of local communities. It is also a means to expand the infrastructure and the high level of innovation and creativity. Because of these and other benefits, the sector is growing steadily around the world
At the same time, the promotion of cultural goods is becoming an increasingly important concern of the countries to show their uniqueness, to increase competitiveness and to attract the attention of tourists to stimulate the increase of the influx.
The rise of the concept of cultural industries in the nineties brought a good turn to consider culture from the point of view of the economic dimension worldwide. Since then, countries have committed themselves to prove themselves as one of the best players in the industry and to make the best use of the resources they have at hand. This similar experience is also so clear in Ethiopia that the country has revised its cultural policy two years before, as Yisma Tsige, director of Cultural Industries Development and Cooperation at the Ministry of Culture and Tourism (MOCT).
According to him, the policy has been carefully formulated in accordance with other relevant policies, the constitution and similar international agreements and conventions that Ethiopia has ratified,
As a result, the revision of the cultural policy could be considered as one of the measures that the country has taken to transform the sector. Furthermore, the policy document explicitly shows the government's commitment to a new way of looking at a new result.
He said: "Policy is a guideline and a prominent tool to bring rational results based on a system of principles." The success that has been achieved to revise the previous cultural policy, which was aimed at giving the day-to-day implementation, is a great success. Preparing a responsive policy alone can not cure the ailments that the sector is experiencing without effective implementation. "
Mention that the new policy is in its infancy, but he said that until now various strategies in the policy have become part of the plan and that regular efforts are being made, along with the line institutions of the ministry. For example, the ministry has achieved a remarkable result during the execution of activities with the Ministry of Education in the field of training of professionals in the sector, he said.
In addition, the nation has identified various cultural fields at TVET level and the necessary groundwork activity has been introduced since the last few years. Therefore, qualified operators would take the lead and change the pattern of doing things in the field of craft, film, music, fashion, theater and similar cultural and traditional properties.
The Ministry of Culture and Tourism has also continuously provided short-term training in different areas, especially for craft producers to maximize their basic marketing skills and economic benefits, he added.
According to the director, the film policy ratified this year can also be regarded as another good manifestation of the country's desire to redesign the fate of the sector in a strange way. In addition, various studies have been conducted in favor of the sector to keep the ministry in touch with contemporary knowledge, which has a further influence on both the survival of the sector and its progress.
Apart from the social and political benefits of culture, which calls its economic assumption to account, the nation has so far signed several bi- and multilateral agreements in the field of culture in the past decade. These agreements have benefited many citizens in the field of culture to gain access to the outside world and to enrich their professional ambitions in recent years, he has elaborated further.
He emphasized: "Since cultural policy is very concerned to meet the country's needs and simply shows ways to make culture more useful in the country's social, political and economic environments, it leaves no room to violate and diversified the nature of the country aside. "
Although the nation has enormous potential for cultural resources that have been able to cross seamlessly and colorfully across the board for centuries, the highly varied cultural knowledge and products require an enormous effort to make them an economic driver for the ongoing effort and they are Central to the development agenda of the country. Cultural knowledge must be one of the pillars supporting and stimulating the country's economy, the director emphasized.
Since the nature of the tourism industry allows companies to work in remote areas where a diversified economy often lacks, jobs in the industry reduce unemployment and provide capital investment and local and national tax revenues.
That is why a country must make optimum use of its cultural resources and products in order to get out of the sector effectively. The potential economic benefits of industry in attracting more innovation, employment opportunities, high living standards, currencies, etc., should also be well considered on states and at national level.