Triple play has been supreme in France since 2003 and launched by Free. This cheap formula including internet access, telephone and television has become a real standard and French specificity. However, a new type of offer is starting, including the internet and the telephone without television or only as an option. Red by SFR * was the first to be launched a few years ago. It was followed this year by Bouygues Telecom, Sosh and Free. Note that the alternative operator Coriolis offers a similar formula in fibers, but it is only available in less dense areas. It has an equivalent virtual ADSL offer based on the SFR network.
Price, technology, involvement that makes the difference?
Here are the essential points that you must check before you decide:
- the price : on this side Red by SFR is unbeatable with an offer of 15 euros per month in ADSL and 20 euros in Fiber. However, Bouygues Telecom offers a promotion up to only € 12.99 per month for a year for its box ADSL Bbox Fit.
- technology : a fine for Bouygues Telecom and Free that only offer ADSL or VDSL, but no fibers.
- the box generation : Free does the least effort by only offering the old box of Crystal. Sosh delivers its latest generation Livebox 4, just like Red by SFR. As far as the BBox Fit is concerned, it is recent, but with limited performance.
- commitment : Bouygues Telecom, Coriolis and Free bind you for a year. Not Sosh nor Red by SFR.
- the TV option If you still want to watch TV, Sosh offers an interesting alternative with the free TV app. But if you want access to a TV decoder, this is 5 euros for 160 channels. It is 2 euros at Red by SFR for 27 channels and 4.99 euros per month at Free for 220 channels. The television is not accessible with the Bbox Fit. Coriolis offers TV packages with Canal decoders, varying from 20 to 30 euros per month, depending on the options.
The four operators offer similar services, but with regard to the telephone with unlimited calls to fixed lines in France, DOM and a hundred destinations. They also reimburse up to 100 euro cancellation costs at a competitor.
In short, if your budget is very tight and you do not have the fiber yet, opt instead for the Bbox Fit Bouygues Telecom. But in case you have the fiber, instead choose Red Red by SFR Red Box, cheaper than the Sosh box for similar commercial benefits.
The operator's TV box remains the reference
Do these new offers announce the end of triple play and the TV box of the operator? Not at this time. "Triple play remains the massive and dominant model in France, because it is the simplest and most comfortable integrated experience, giving you access to all content from the same interface and with one invoice", details Laetitia Orsini-Sharps, marketing director of access offers at Orange.
These internet and telephone packages would therefore have a limited penetration in our country at the moment. They attract a young clientele, without children and technologically skilled. Currently, these new applications are also closely linked to a moment of life. When the subscribers start a family, the television in the living room becomes a privileged place for socializing and they return to the triple play.
SFR confirms the specific profile of these users, but it also emphasizes that students who do not want triple play do not often have television. What would deny subscribers is more the fact that they are imposed a very formatted offer that consumes television in a conventional way. "There is a new demand from more advanced customers who refuse packages and want to extend their offer a la carte and without obligation"says Raphaël Bourreau, marketing director of SFR. "It does not exclude the loyalty or the fact that they still use the optional TV"he adds. And it is precisely that half of the subscribers to the fixed Red by SFR endorses the television option.
At the same time there is a real movement in favor of content on demand and an attraction to multimedia box-type Android or Apple TV. But again, this would rather be done in addition to box TV operators. "Too often there is a tendency to confuse technology with the way of consuming Most of our subscribers view Netflix through our boxes and not via the web app»points to Raphaël Porte, Pay TV Director and OTT of SFR.
For the time being, French use has evolved only marginally, allowing operators to adapt without questioning their model, but this is mainly focused on triple play. It could be otherwise if these new forms of consumption ultimately gain ground.
* 01net.com is issued by a subsidiary of NextRadioTV, which is 100% owned by SFR Médias.