Edeka and Rewe face competition: new supermarket giant starts in Germany – with high goals

German online supermarkets such as Rewe and Edeka face competition. A company from the Czech Republic will start in Munich in 2021 and has big plans.

Munich – The supermarket chains Rewe * and Edeka * are facing competition. a Online supermarket from the Czech Republic should be launched in Germany soon and could make important market shares controversial.

New supermarket chain rivals Rewe and Edeka – “Aims to achieve multi-billion turnover in Germany”

This increases sharply during the coronavirus pandemic * Online Store. In addition to Black Friday * and Christmas shopping, more and more people are shopping online during the crisis. According to figures from the Federal Association of E-Commerce and Mail Order (BEVH), the online grocery store has one Record sales withdrawn in the second half of 2020. Compared to the same period last year, growth of almost 90 percent was achieved.

While Aldi * and Lidl * don’t yet allow online shopping, the supermarket chains are Rewe and Edeka one step ahead. The Czech provider is expected in 2021 Rohlik, one of the largest online grocers in Europe, competitive. As W&V reported, the provider would be under the name Sharp starts in the second quarter of 2021 – in Munich. Locations in Cologne, Hamburg, Frankfurt, Stuttgart and other cities will follow.

“We’re not kidding, we know it’s a big challenge,” said CEO Tomas Cupr compared to the Handelsblatt. ‘We want one in a few years Sales of several billion euros in Germany make. The goal is to become number one in the market.

Knuspr online supermarket: Goods must be delivered within three hours

The website of Sharp is already online. The company promises “high quality food […]the way customers want it – always fresh, regional, inexpensive […]. “Within three hours the products must be delivered to the customer. “If the delivery takes 48 hours, you better go to the supermarket,” said Cupr.

The groceries are delivered by couriers who collect the orders in central warehouses *. There is also a bakery there, as the company claims Twitter writes.

“It is not too late to come to Germany now,” said trade expert Rainer Münch Handelsblatt. The market is so big that there is still “plenty of room for new competitors”. Service will be over by the end of the year Austria. There the online supermarket is called “Gurkerl”. * Merkur.de and wa.de are part of the Ippen-Digital editors network (mbr)

List of rubrics: © Jens Büttner / dpa-Zentralbild / dpa