Acquired more than 759 noodles – Morning Morning Beauty Soup: Tang Weisheng – am730



Acquired more than 759 faces

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At the end of April of this year, the loss of CEC International decreased to about RMB 32 million. The picture shows the "759 Ashin House". (data image)

Although I did not know that the editor did not want to write the same listed company in a short period of time, I did not write to CEC International (759) last week. "Injecting" Excellent 360 ° "will take three years to be considered as a new list," After consulting with his colleague Andy, he pointed out that he was not born as good and he had not thought well for a few days. Andy's words were logical.

I do not think that if the two plan to merge, there are still several ways to accelerate the integration of "759 Ashken House" and "Excellent 360 °", including: (1) the two form a joint venture, and (2) "Excellent 360 °" acquires directly "759 Ashin House" company, (3) "Excellent 360 °" leases "759 Ashin House" branded, (4) "Excellent 360 °" obtains or takes less than 30% of CEC International on the market (5) "Excellent 360 °" is injected into CEC International. Among them, (1), (2), (3) are only cooperation at the retail level, and do not involve other international companies of the CEC, but (4) and (5) CEC must cooperate internationally in the field of share capital, both of which are considered by all parties. There are also differences.

First of all, we need to understand what chips are in the hands of both parties. In CEC International they have a listing status and a 70% stake in the controlling shareholder. It is very stable, but the "759 Ashin House" is actually a waste of money. It has to be tackled quickly, and now the share price is much lower. . The actual value of the asset, the issue of new shares, may not be profitable.

However, in the "Excellent 360 °" perspective, although it has no listing status, due to its rapid growth in sales and profits, if it can be listed independently, the market value must exceed CEC International, and the listing can also receive huge amounts for the "Excellent 360 °". For this reason, buying "759 Ashin House" is just a gimmick that draws the vision of the market, it can be used for speculation and the successful integration is quite powerful and time-saving.

For CEC International, however, the sale of "759 Ashin House" can stop most losses, save large assets, reduce the financing burden and facilitate the next generation to take over. That is why they have a tendency for CEC International to work together in the business world and can also give up the dominant position.

As far as "Excellent 360 °" is concerned, items and shares can also be used, but if it is the maximization of the profit, because the listing costs have already cost a lot, it is necessary to cooperate without affecting the listing process and the valuation, but the acquisition The costs are low and it is necessary to take the lead.

I do not think that if "Yipin 360 °" is still not mentioned successfully in a short period of time, the cooperation often proceeds in a certain way (1) and (5), but it can be (1) that the probability is greater because it can bear less losses, and you can keep your brand in your hands and people do not have a flying foot. when the company gets better.

However, assuming that "Yipin 360 °" can be successfully reported to raise funds, in addition to (5) the list status, all other options can be considered, but they prefer (2) and (4) because they have a large can cause wave. Hype, because they can ignore other international CEC companies and because CEC's international minority shareholders, the decision-making power is limited, they will be more inclined (2).

Therefore, it is not believed that the cooperation mode will only take into account in (1) and (2) after cooperation, depending on whether "Excellent 360 °" and international CEC funds are sufficient. But alas, if it & # 39; 759 Ashin House & # 39; For sale, you may not be able to buy cheap food, it is a big burden for the unborn and monstrous woman who lives a life of poverty.

source:
Https://www.am730.com.hk/column/ 财经 / 购 759 多 面 睇 -139570

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