In the autumn of 2017, he made a big protest in large supermarket chains when a proposal would increase the price of paper-based publicity media by more than $ 100 per proposal. Now I'm going to triple it.

The government increases the environmental product allowance of the public advertising banners from $ 84 to $ 30 per stream per kilogram – the daily Blokkk.com article was traded on napi.hu.

Will this really be useless in advertising? – the question is raised by the commercial department, which generally means that if the newspapers do not exist, it would be difficult for customers to find out what they are doing in the shops.

Nearly ten billion forint revenues from paper-based advertising media are budgeted, with a planned change in product costs of more than 30 billion forints. Of course, if nothing changes, because retailers and service providers will clearly see what they promote in this form.

According to the specialized portal, it is unlikely that the shop newspapers will be terminated, but the goods will be there, in the price of the purchased product, along with many other costs. And all this will be noticeable for the customer.

The practice of advertisers can also change: according to the new rules, a higher product price has to be paid if more than half of the printable surface of a print publication contains advertisements, so it is only a matter of calculation whether it is worthwhile to publish publications. and hide "articles". besides all sorts of interesting things.

More "backdoors" can be created for companies that do not advertise themselves and their products as promotional media for the time being, and even on paper bags that are not affected by the advertising bans.

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