Amazon to offer branding, marketing to small sellers

In the run-up to the festive season, e-commerce giant Amazon India has announced a new service under which it will offer branding and marketing services to small sellers for a fee.

"A lot of manufacturers make good products but we are able to make a brand … we have realized that the sellers, especially small manufacturers, that list directly on our platform need help for higher reach and visibility. To address this, we have selected Amazon Select, "Gopal Pillai, director and GM, seller services, Amazon India said.

As part of Amazon Select, the company would provide an array of brand-building tools, including consumer insights, brand consulting inputs, and brand protection and product discovery services.

This would be a cross-category offering as new brands with differentiated product solutions, he said.

The company had been piloting this program for six to nine months. More than 100 brands, including Yogabars, Yaya Café and Skin Elements are already part of Amazon Select program.

Quick logistics solutions

"Our aim is to invent for every part of brands" value chain, from generating assortment insights, to providing quick turnaround logistics solutions, and driving traffic to their products … We have built capabilities external intermediaries for manufacturers when it comes to building their own products, "he said.

"Through programs like Amazon Select, we want to enable small brands and manufactures to leverage the maximum out of the festive season and offer their curated selection of millions of Indian shoppers who visit Amazon during this season."

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