Chennai-based motorcycle manufacturer, Royal Enfield has sold a total of 69,377 units (including exports), while the company grew by 2% last month. The company had sold a total of 67,977 units in August 2017. In the Indian domestic market, the sale of Royal Enfield increased by 2% with a turnover of 68,014 units.
In the first quarter of FY 2018-18, the company reported its best results ever with a total sales increase of 27% against Rs 2,548 crores (net of excise) in the quarter, compared to the same period last year; Profit after tax increased by 25% to Rs 576 crores of 460 crores in the same period last year. The EBITDA percentage increased to 31.8% this quarter compared to 31% in the same period last year last year. Royal Enfield sold 225,286 motorcycles in the first quarter of 2019 and registered a 23% growth compared to 183,731 motorcycles sold in the same period last year.
In total, the company sold 3,63,801 units of its motorcycles between April and August 2018 with a growth of 15%.
Royal Enfield has increased its focus on export because it enters new markets. The export of the company increased by 23% by exporting 1,363 to world markets from India. The big news from Royal Enfield is of course the launch of the upcoming Royal Enfield Interceptor INT & Continental GT 650 on the American market. The company is likely to export its bicycles from its Oragadam factory near Chennai. These new bikes will be launched in India around October 2018.
Royal Enfield launched Classic Signals 350 Airborne Blue and Stormrider Sand with Dual Channel ABS:
In India, the company recently celebrated 65 years of cooperation with Indian forces and launched its Classic 350 signals, which is also the first bike to receive ABS. The bike also gets two new color schemes. – Airborne Blue and Stormrider Sand or the Classic Signals are inspired by two of the most coveted units of the Indian armed forces. Classic 350 is priced at Rs. 161,728 (ex-showroom Chennai).