Tech Mahindra signs a 4-year agreement with the American football team

IT firm Tech Mahindra said today that it has signed a four-year partnership for technology with the American football team Jacksonville Jaguars.

The Indian company would provide modern tools such as artificial intelligence and data analysis to improve the experience of the fans of the team and the efficiency of the front offices, said Tech Mahindra without disclosing the size of the deal.

"We have partnered with Jacksonville Jaguars to improve pre-match, match and match fan engagement. We plan to create compelling fan experiences with digital technologies and help Make team smarter with artificial intelligence and advanced analysis It's a first 4-year contract with them, "said Tech Mahindra chief marketing officer and chief strategy officer Jagdish Mitra today.

As a technology and analysis partner and Jaguar's digital strategy partner, Tech Mahindra will provide the next generation of digital technology expertise, such as artificial intelligence and advanced analytics, to enhance the fan experience and front office efficiency.

Mitra said that the collaboration is part of Tech Mahindra's efforts to deal with the local community in markets where it is present.

Tech Mahindra is also in discussion with six other football clubs for technological partnerships in other geographic areas, he said.

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